Hunan BBK Wants To Break Through The General Merchandise Industry By MALL.

In 2001,

Following the appearance of the new format of BBK store in Xiangtan, BBK has significantly accelerated the construction of MALL throughout the country this year, so as to fully realize the "Red Sea" from the brutal competition to the vast market space.

Time enters 2009. This is a year of great influence on the development of the whole world.

This year, a global financial crisis is having a deep impact on all sectors, including the consumer sector.

When the industry was beset by it, and compressing the front line and reducing staff efficiency, BBK's chairman Wang fill the trend and put forward a strategy of "overlooking the bottom development and overtaking the curve".

In the same year, when Wang Tian made a speech at the 10th anniversary annual meeting of China Chain Store Association, he pointed out that the future consumption will have two trends: fast life and slow life. The fast life needs convenience stores, and the carrier for consumers' slow life needs is the urban commercial complex. Wang fill is called the city MALL.

As a result, BBK began to prepare for the development of the first commercially important commercial body, BBK Plaza, Xiangtan store, which is known as the "first MALL of Hunan" in the history of the world. It is the commercial MALL that Wang Tian is eager to develop.

At the end of December 2009, Xiangtan shop, BBK Plaza, opened its doors after 6 months' preparation.

The city MALL, which combines shopping, leisure, catering and entertainment, has created at least 4 Hunan's first, the first in the province, the first in Hunan, the first in the real sense, the number of brands in Hunan, and the first intelligent parking lot in Hunan.

Since then, BBK has entered an unprecedented stage of development, BBK department store also officially ushered in.