Humen Garment Industry &Nbsp; Lack Of Independent Brand.

More than 1300 garment factories, more than 5000 registered trademarks at home and abroad, and an annual production.

It is true that after more than 30 years of development, Humen clothing, which is known as the southern style clothing representative, has become the fashion distributing center of the world fashion capital. However, the branding of low-end products is still the heart of many Humen enterprises.

How to create brand is also a problem that many enterprises need to solve urgently.

Humen clothing started as a garment manufacturer and wholesaler. After continuous development and progress, many traditional clothing companies that took orders to earn wages instead of workers have already started their own clothing brands.

Foundry production

"The price of the same product is different from that of the brand and the brand."

As the pioneer of home clothing brand, the output in 2011 exceeded 3 million. In the 31 provinces and autonomous regions of the country, the development of Dongguan Yuet dress limited company, which is more than 500 in the franchise, Liu Qiaolan experienced the tremendous changes brought by the brand to the enterprise.

She believes that clothing enterprises should cultivate brands, in addition to their own close to the market, pay close attention to R & D design, but also need the government to give policy guidance and support to help enterprises create brand names.

She believes that only enterprises, including the government, and both hands can grasp the real vitality of the clothing brand.