Professional Brand Has Become A New Force In Children'S Shoes Market.

In November 20, 2011, the Nanjing Youth Olympic Games entered the countdown for 1000 days. The Nanjing Youth Olympic Organizing Committee held a grand day countdown card ceremony in Drum Tower Square, making this grand youth sports event once again become the focus of attention.

This also shows that our youth sports events are growing vigorously.

In recent years, many new domestic competitions, such as primary school handball tournament, Junior Baseball League, junior tennis championship and junior Hockey Championships, have attracted the attention and participation of the majority of children, and have also promoted their sporting goods such as sports shoes.

However, at present, the number of enterprises specializing in the production of sports children's shoes in China is relatively small. Many enterprises design and produce children's shoes with the concept of adult shoes, resulting in a considerable number of children's shoes being hard and thick and heels too high.

Experts believe that the function of sports shoes is related to the basic protection of children's sports health, such as shock absorption and skid resistance.

Some excellent shoe enterprises in China have made positive efforts in this regard. They not only focus on children's sports development of professional tennis shoes, professional basketball shoes, professional tennis shoes and other products, but also pay more attention to the characteristics of children's movement in product structure, product function and design concept.

Lining, Anta, 361 degrees and other adult sports brands have also extended their professional sports spirit to the field of children's shoes.

Some experts believe that with the intervention of the new forces, the potential of the domestic children's professional sports market will be speeded up.