Well Known Brands Have Been "Dreading" Dangdang.

love online shopping Friends may find a strange phenomenon recently, that is, many famous people. brand Got together in Dangdang and started a large-scale operation. Promotion 。 Whether it's a beauty brand. Sale meeting Or the fall of new products in the lowest 4 fold; from digital, cosmetics panic buying, to home, clothing large scale profits and discounts...... Almost every day can be found cheap. The continuous heat has prompted Dangdang's orders to surge sharply in recent days, and many well-known brand businesses have been throwing themselves into Dangdang, so Dangdang has ushered in a new brand. Settled in The climax.

Since September, Gloria, OASIS, Aige and AO2, the popular clothing brands of young women, have joined Dangdang. Some famous luxury brands such as watches, leather goods and jewellery will also cooperate with Dangdang. More and more brands are looking at the platform advantage and consumer base of Dangdang, and they are willing to join many Star products with super low discount. Take the famous shoe brand red dragonfly, which has just entered Dangdang, for example, a new brand of leather shoes, which is priced at 359 yuan, is priced at just 188 yuan for commercial men's shoes, giving consumers enough sincerity. Continuous brand entry and promotion not only increased Dangdang's brand cohesion, but also provided consumers with cheap and diversified shopping options. The 500 yuan big red envelope of the home hall is always there. The joint promotion of the 9 men's clothing brands over there is as low as 70 percent off yuan, and so many brands have joined the Dangdang sales promotion army. It can be said that "when the stage is set up, the famous opera is sung, you sing, we are on the stage."

The strategy of department store makes the consumer groups of Dangdang further expand, and the admission of famous brands and the building of high-end brands in self - operation can satisfy consumers' needs to a greater extent. Dangdang related responsible person also said that Dangdang will absorb more brands in the future to provide consumers with more shopping options. With more and more brands joining, Dangdang will also formulate relevant standards in time to standardize the process of brand entry, so that consumers can enjoy more choices in Dangdang, but at the same time, they can buy products with high quality and low price.