Why Is The Price Tag So Expensive?

The temperature is getting cooler day by day, and people are busy buying winter clothes in the mall. However, many customers complain that this year's shopping malls are extremely expensive and the price tag is too high.

From 1 to June this year, the residents of Wuhan can Control The income is 12625 yuan. The money can only buy several winter clothes priced at three thousand or four thousand yuan in large shopping malls in Wuhan.

Why are the clothes sold in large market more and more expensive? Is it due to the rising cost of raw materials or other reasons?

Net posted "denouncing" clothing users clicking tens of thousands of times.

"Wool coat is more than 4000 of the original price, a thin one. Windbreaker It costs more than 2000 yuan. Sweater They all need a thousand yuan to go up. What is the clothing of the store now? "Last week, a" denouncing "post was too expensive for the store clothes to send, just a few days after Wuhan netizens clicked tens of thousands of times.

Reporters visited nearly ten shopping centers in three towns in Wuhan, and found that the price of ordinary brand clothes in the shopping mall was basically three figures. Now a thin wool sweater is uncommon. In the past two or three lines of youth campus brand, the price also broke 1000 yuan, such as a brand jeans in Ningbo marked price of 1399 yuan, thick coat 1688 yuan.

Many netizens complained that over the past two years, clothing in big stores has been selling more and more expensive every year, especially this year. A cotton winter suit, priced at 800 yuan two or three years ago, is now heading for 1300 yuan, with a long windbreaker priced at more than 3000 yuan.

According to industry sources, the average winter clothing in this season has increased by about 20% over the same period last year. "In recent years, the price of footwear, men's wear and children's clothing has almost doubled, and the increase of women's wear is around 60%."

Manufacturers say the cost increases, actually pricing looks at the market.

What is the reason for the sharp rise in clothing prices this year? Clothing enterprises refer to the cost, including clothing raw materials, accessories, and labor costs.

The main raw material of clothing is cotton. In March this year, domestic cotton prices broke through the mark of 30 thousand yuan / ton, reaching the highest value in the past ten years. But after that, domestic cotton prices began to go down all the way, down to 19 thousand yuan / ton, or 44%. Cotton prices have remained at 8000 yuan / ton in recent month in Hubei.

By contrast, the cost of employing is increased more. Compared with last year, the cost of raw materials for each garment rose by only more than 10 yuan, but the average monthly salary of the workers on the pipeline last year was more than two thousand yuan, which has risen to four thousand yuan this year.

The owner of a famous clothing factory told reporters that over the past two or three years, the labor cost and raw material cost of garment enterprises have increased by over 40%. However, costumes cost only 30% of the price tag.

The relationship between the price of clothing and the cost of production is not large now. Market acceptance is the main determinant. A clothing official who asked not to be named said whether clothing was accepted by the market, mainly based on design and marketing. Therefore, at present, the domestic clothing enterprises have little consideration for the production cost of fabrics, such as fabrics when pricing.

According to people concerned, there is another reason for the sharp rise in domestic clothing prices. In recent years, domestic clothing brands are competing for high-end routes, and prices are beginning to be in line with international standards.

More people in the industry revealed that in recent years, clothing brands have been taking the high-end line, which is closely related to the guidance of shopping malls. In pursuit of higher profits, shopping malls are more interested in high priced high-end brands.

Said the increase in operating costs increased to 20%

In the interview, a number of clothing brand dealers dissected the price structure of clothing. A garment, the price tag 1/3 belongs to the manufacturer, and the manufacturer's profit can reach half. That is to say, a garment, only the price tag about 1/6 is the cost price. "The rest of 1/3 belongs to wholesalers or agents, and the last 1/3 is the cost of retail channels."

In various costs, shopping malls have become an indisputable fact. According to the difference of the floor, location, brand awareness and sales status of different brands, the amount is different. An agent of a well-known men's clothing brand said that the mall's monthly sales net profit was deducting from 18%-20%. "For example, I earn 100 yuan for a garment, and the shopping center will take twenty yuan, and we have to pay rent, wages and so on."

A French women's wear brand manager who entered Wuhan at the end of last year drew a price map for the journalist: a price tag of 3000 yuan, first set aside 1000 yuan discount space, raw materials about 700 yuan, advertising, decoration, rent and other costs of about 300 yuan, artificial 200 yuan, 130 yuan tax, shopping malls 150 yuan, the final net profit may have 520 yuan.

In this regard, a shopping mall responsible person said: shopping mall rentals are indeed improving, because operating costs are improving. The first is the cost of energy. For example, a 70 thousand square meter shopping mall consumes more than 15 million yuan a year for water, electricity and coal. Secondly, the retail industry in recent two years is facing fierce competition. More and more shopping malls are in Wuhan. In addition, in order to maintain a good shopping environment, shopping malls should be constantly renovated and maintained.

Enterprises should take the initiative to search for clothing price reduction space.

The price tag of clothing is too high, which will turn many consumers out. The ultimate loss is the interests of garment enterprises. "Clothing enterprises should look for their own price reduction space", a clothing buyer of a large shopping mall in Hankou believes that the current domestic garment brand industry chain cycle needs to be shortened. From design to retail, the industrial chain cycle of some foreign apparel brands is about 12 days, while domestic clothing brands generally need half a year. The cost of domestic brand clothing is nearly 10 times higher than that of abroad.

Some people in the industry believe that domestic garment enterprises should shorten the industrial chain cycle, speed up cash flow, greatly reduce the cost of brand clothing, so as to achieve a win-win result that consumers can afford to buy.