Clothing Venture Capital Or Over The Previous Year Level Of &Nbsp; Electricity Supplier Fast Fashion Hit It Off.

With the rise of online brands, traditional clothing companies have been testing e-commerce in water. Clothing has become the core strength of e-commerce in China.

Related statistics show that clothing category now occupies 40% of e-commerce retail share.

In recent years, the traditional brand clothing enterprises have accelerated the pace of entering the electricity supplier because of the natural advantages of the electricity supplier to the garment industry as fast fashion.

At the same time, this year, VC has shown a high interest in the clothing industry. Industry experts predict that this year's clothing industry will exceed the level of wind farms.

And the development of the electricity supplier channel has also made the garment enterprises that have suffered cold exports see the hope and find a new way to break through.

Information Times reporter Wang Xiaomei

This year clothing VCs or over the calendar year level

The quarterly monitoring data of China's online retail market in the second quarter of 2011, released by Yi Guan think tank, the data acquisition and Analysis Agency, showed that in the second quarter of 2011, the scale of China's online retail market was 192 billion 400 million yuan.

Among them, sales of clothing products amounted to 44 billion 500 million yuan, an increase of 8%, an increase of 68.9% over the same period last year. Clothing, as the most popular online shopping product, is becoming more and more concerned.

Industry experts said that China's apparel industry is expected to maintain an accelerated growth in the future. In 2011, VC/PE's investment in China's textile and garment industry will exceed the calendar year level since 2005.

The reporter made a rough statistics. Since the beginning of this year, there are at least more than 10 news reports about the vogue of clothing websites, including the completion of B round financing by Massa Marceau, the completion of the third round of million dollar financing by Jiapin net, the joint venture investment of 50 million yuan from vip.com to Sequoia and DCM, the 40 million dollar B round of financing by LAN mu, and the 50 million yuan C round financing of the Shang pin network, while the August Hua Ping investment fashion e-commerce show network 100 million US dollars, so that many business executives have doubled their confidence in the development of e-commerce enterprises.

Venture capital continues to focus on clothing vertical B2C business development, but also will reach the Taobao B2C brand.

The reporter noted that the sales of Taobao women's brands were only 1 million 80 thousand yuan on last year's singles day, and the annual sales volume was only about 16000000 yuan, and the sales volume of singles day alone has reached about 18000000 yuan this year.

Insiders say that this is mainly because of the financing of venture capital this year. According to its disclosure, there are still many "brand names" that are similar to those of wind and gas companies.

According to the analysis of Qing Ke research center, the competition in China's clothing market is fierce, and the industry pattern is not stable yet.

Although the number of large scale enterprises is increasing, the strength of stamina enterprises will be fierce, which will affect some leading enterprises.

The changing market structure also means opportunities, especially for capital.

Electricity providers and fast fashion clothes hit the nail on the head.

"The essence of fast fashion is speed and profit."

Yang Dayun, President of UTA Fashion Management Group, once said that for fast fashion as a fast fashion industry, fast and changing is the key word to win.

"E-commerce has natural advantages in this respect."

Cao Lei, director of the China e-Business Research Center, said: "fashion changes require garment companies to track the market in real time, anticipate changes in customer needs, respond quickly to customer requirements, and e-commerce, through user interest survey and customer feedback information collection, provides a low-cost technological means for enterprises to achieve this goal."

It is understood that with the rapid development of clothing brands in the field of e-commerce, the traditional brand clothing enterprises have accelerated the pace of e-commerce. At present, there are more than 5000 traditional clothing enterprises on Taobao, which are developing online direct selling through different forms.

According to the data of China Electronic Commerce Research Center, more than 75% brand clothing enterprises touch the net.