Textile Industry: Showing Comparative Advantages In The International Market

As China formally became a member of the WTO in 2001, the textile industry, as China's traditional leading industry and pillar industry, became the earliest industry to open and enter the international market.

China's accession to the WTO has brought tremendous opportunities for the development of China's textile and garment exports. The comparative advantage of the textile industry has been fully demonstrated in the international market, and the volume of exports has continued to grow, the rise of independent brands and the continuous improvement of industrial competitiveness.

Over the past 10 years, the textile industry has become one of the best, fastest growing and most developed industries in China in the international market.

Export capacity fully released

In the late 90s of last century, China's textile and apparel successfully entered the international market with low price advantage.

But subject to various tariff and non-tariff barriers in western countries, the export market has not been fully opened.

After joining the WTO, according to the WTO rules, the European and American countries have abolished the quota restrictions on China's textile and clothing products since 2005.

The export capacity of our textile and clothing products has been fully released, and the gap with our competitors has been widened rapidly.

In the process of integrating into the international market, China's textile and apparel has made considerable progress in product quality, production efficiency, product design and R & D, rapid response of enterprises, upgrading of equipment technology, improvement of process flow and logistics, and laid the foundation for China to become a major exporter of textile and garment in the world.

According to the statistics of the China Textile Industry Association, by 2010, the output value of China's textile and garment enterprises above Designated Size exceeded 4 trillion yuan, and the total export volume of the industry reached 206 billion 500 million US dollars, while in 2000 it was only 56 billion US dollars, and the total growth in the 10 years increased by 292.1%, with an average annual growth rate of 16.4%.

The share of textile and clothing exports to global exports also increased from 15.6% in 2001 to 32.71% in 2010.

Even more gratifying is that China's textile and apparel exports not only doubled, the market share expanded, and the export prices of products increased steadily.

According to the data released in the first half of 2011 released by China Textile Industry Association, from 1 to June, China's textile and apparel exports amounted to US $111 billion 725 million, an increase of 25.73% over the same period last year.

After preliminary calculation, from 1 to May, the export price of textile and clothing increased by 21.49%.

Among them, the textile export price index increased by 24.91% from 1 to May, and the clothing export price index increased by 18.91%.

China has become the largest textile producing country in the world, and textile and clothing export ranks first in the world, and occupies an important position in the global textile and clothing trade.

Collective rise of independent brands

Joining the WTO means that Chinese products can go out, but it also indicates that foreign products can come in.

At first, many people regarded the influx of foreign brands as "wolf". However, the fact is beyond many people's expectation that the fear of foreign brands in textile and clothing industry is very short, and local enterprises are rising rapidly.

In from September 3rd to 6th, China's designer brand ZUOAN left bank costumes were selected as the only Chinese brand representatives to be exhibited in the most creative international fashion apparel and costumes exhibition held in Paris in from September 3rd to 6th. Its environmental protection element concept was also selected as the most representative product of the year and entered the central exhibition booth.

The exhibits have attracted wide attention from many department stores, international buyers and fashion media.

The success of the left bank is just a microcosm of the rise of China's textile and garment industry brand.

In recent years, a large number of outstanding brands have emerged in China, such as YOUNGOR (10.78, -0.01, -0.09%), 23.74,0.28,1.19%, white-collar workers, etc., which are widely distributed in men's wear, women's wear, sportswear, casual wear and so on.

Since its establishment in 2004, the Chinese clothing brand (8.59,0.13,1.54%) brand annual award has so far been awarded 38 awards, 79 nominated awards, and 265 participating brands, bringing together a group of elite Chinese fashion brands.

Chen Dapeng, executive vice president of the China clothing association, often said, "the grand prize has bred the dream team of China's textile and clothing brand."

Although garment brands are temporarily lacking in high-end luxury goods, they have begun competing with the overseas two or three line brands in the domestic market and international market.

Now, many domestic shopping malls and shopping centers have changed their practice of blindly introducing foreign brands, and began to focus on introducing domestic brands to create their own characteristics.

In foreign countries, we can often see the brand of domestic textile and clothing.

Many brands set up overseas stores, such as Lily, Vigoss, Lining, etc., to open stores in the European and American markets, or to implement the acquisition strategy, such as Bosideng, YOUNGOR, Ruyi and so on, and enter the international market in many ways.

Significant improvement in international standing

"Once, more than 50 European media wanted to interview me. An important media reporter began to disdain, but when I took out the fabric of my favorite spinning, he immediately showed surprise, shock and admiration."

Qiu Yafu, chairman of 10.52,0.28,2.73%, has been deeply impressed by his experience two years ago.

Ruyi group, as an outstanding representative of China's textile and garment industry, has been insisting on technological innovation and breaking the relevant world records many times. It has got rid of the homogeneity product development from the source, innovating the original development and high-end products.

Technological innovation has enabled the Ruyi group to have the core competitiveness and gained the attention and recognition of the international market.

After joining the WTO for 10 years, textile and garment enterprises in the fierce competition in the market to adhere to innovation and development, in the process design, marketing, brand culture connotation, technology, technology and enterprise management, 10% of the enterprises not only lose not only in western developed countries, but far more than them.

In recent years, the competitiveness of textile and garment industry chain has been greatly improved, and many distinctive textile and garment industrial clusters have been formed throughout the country.

The facilitation and diversification of China's trade services is also a major factor for foreign investors to choose to purchase in China.

Exporters gradually changed from OEM to ODM and OBM, providing further value-added services such as board layout, design, logistics distribution and so on.

The multiple advantages of industrial agglomeration directly promote the improvement of the international status of China's textile and clothing industry.

According to China's national conditions and the characteristics of the industry, textile and garment exports still have bright prospects in the next 10 years and even further.

The textile and garment industry should face up to our position and strength in today's international textile and garment industry, establish self-confidence and look for gaps with confidence.

Efforts should be made in the aspects of product structure, design, research and development of surface accessories, improvement of production technology, efficiency improvement, supporting logistics, brand development, expansion of overseas marketing channels, and independent brands, so as to promote China's textile and garment export from a big country to a powerful country.