Season Sweater: Low Carbon Has No End Version.
The word "ecology" clothing The field is no longer a new word. In the past, ecological clothing has always been a long way from R & D to the market. along with consumption People are more and more sensitive to ecology and green clothing, and the clothing market cycle with ecological "labels" is being shortened.
Woolen sweater is a well-known green dress. It is characterized by its organic, natural and recyclable characteristics, which conforms to the current social trend of low carbon ecology. As far as we know it. brand For example, Ordos Austrian Group has a strong continuity in the research and development of eco woolen garments and market promotion.
Erdos, as the leading brand of cashmere industry in China, has continuously extended to the cashmere garment high-end and sweater, men's wear, women's wear, underwear, leather, feather and home textiles, and extends the "quality of life in the warm world". The deep brand management resources that they have accumulated over the years provide a foundation for the rapid integration and development of Ordos Austrian group, and quickly create a unique ecological and low carbon quality in the industry and market, which has laid a unique platform for Ordos Olympic group. advantage 。
"Ordos Austrian group" ecology Act as
Ordos Ao group woolen sweater, as another brand that inherits the essence of "people-oriented", is committed to shaping positive and healthy quality of life and life style. In the fierce competition in the woolen sweater industry, the development of new connotation of green environmental protection has been continuously increasing. The courage and boldness of Ordos's "Pride and courage" and the insistence on low carbon ecological clothing have been recognized and favored by consumers.
In 2006, the Ordos Olympic group, which pioneered the use of nanotechnology and antistatic technology on cardigan, made the traditional sweater dress healthier. Its antistatic sweater not only has permanent antistatic effect, completely eliminates static electricity's interference to human body, but also effectively prevents sticky phenomena and dust adhesion, and takes better performance. At the same time, it reduces electromagnetic radiation pollution to human body to a certain extent, and is beneficial to personal health care.
The experimental results show that the antistatic effect of the product is unchanged under the condition of 50 washing, and the antistatic effect will be further enhanced with the increase of washing times. This technology enables the traditional wool to have the functions of cold protection, radiation protection and antistatic. It not only makes the sweater wear more comfortable, but also increases the technological content of the ecological wool clothing.
The continuous application and promotion of new technology in product production has significantly increased the added value of "Ordos Austrian group" sweater, meeting the diversified needs of consumers and enhancing the market. Competitive power 。
In 2006, "Ordos Austria group" was named "China famous brand product" by the State General Administration of quality supervision and quarantine. The popularization and application of its new technology has also become an important milestone in the development of China's ecological sweater. {page_break}
Ecology is a species. fashion
China's apparel retailing is growing at a rate of 25% per annum. China will become the world's largest luxury trade and consumption center in the next 3 years. The strong high-end domestic demand market makes the domestic clothing business environment highlight the trend of quality development.
High end wool products have the unique quality of being soft, durable, bright and warm, and become the most potential and fastest growing consumer goods in the trend of high quality consumption. China's wool consumer market will also gradually shift from low-end products to fashion and high-end products.
Since the founding of Ordos Austrian group, we have persisted in the brand positioning of creating high-end demand for wool products. We have focused on building brand management systems such as brand value added of wool products, fashion design technology innovation and cultivation of high-end wool consumer market.
Ordos Austrian group emphasizes the concept of mature clothing and the concept of life - disdain to show off the price of costumes, reveal personal charisma in natural costumes, express themselves in a leisurely manner, and insist that clothes and people complement each other. They emphasize the different styles of wearing on different occasions, and their diversified design styles are reflected in styles, changes in yarn organization or reprocessing and decoration. Jacquard patterns, hot drills, metal zippers and buttons are used to create women's elegance, dignity and masculinity. They adhere to the fashion design and give the sweater unique comfort to the extreme.
"High-end quality, consciousness first", culture is the soul of brand. Advocating low carbon, free, comfortable and healthy way of life is the core concept of Ordos Ao group's unremitting efforts to create a high-quality clothing culture for cardigan. Eight years of experience, high-end quality and ecological culture, make Ordos Austrian group in the four consecutive years, ranking the first place in the same market share.
Let more Chinese people dress in ecology and make eco clothes faster to market. This is the ideal for the future high-end sweater brand.
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