China'S Garment Industry Needs To Upgrade Its Soft Power From Big To Strong
Chen Dapeng, executive vice president of China Apparel Association, said in Harbin on 29 th that the key to China's pformation from a large garment nation to a strong garment country is to upgrade the garment industry.
soft power
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Chen Dapeng said that China has a world-class garment factory, has advanced manufacturing and sewing equipment, has excellent technical workers, and can process world brand products.
China has more than 50 billion garment production capacity every year, and its clothing export volume exceeded 120 billion yuan last year, which is worthy of the name.
clothing
Power.
Why is the price of a garment of the same quality different or even tens of times different from that of its brand? Chen Dapeng told reporters that different brands bear different cultural connotations.
value
Finally, it is cultural value added.
To become a strong garment country, China must improve its soft power, that is, the cultural creativity in the clothing industry.
Chen Dapeng believes that the clothing industry is not only a labor-intensive enterprise, but also a new technology industry. It is a fashion and cultural industry. The overall innovation ability of China's garment industry is improving, but it still needs to be strengthened in terms of cultural creativity, design and research and development capabilities.
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