US Retail Continued Discount Sales To Attract Consumers

2011/12/5 12:02:00 16

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Track the whole nation

Retail store

The sales situation of ShopperTrak company pointed out in December 26th this year, black Friday.

Sales performance

6.6% growth over the same period last year. Retailers are hoping that consumers will sustain this buying season as they enter the next Christmas shopping season.

ShopperTrak, a Chicago based company, said that consumers in the United States spent 11 billion 400 million dollars on the 25 day.

Bill Martin, the founder of the company, said: "in terms of ShopperTrak's performance estimates for the national retail industry in black Friday, this year is the biggest growth rate since 2007, which hit a 8.3% growth rate in 2007.

increase

Ratio.

This year, there are a large number of shopping crowds including retailers such as Macy s, Target, BestBuy and Messi.

The National Retail Federation (NRF) estimates that about 152 million people enter the shops or shop online this year, an increase of 10% over last year.

This year, Messi department store decided to start early at midnight, leading many businesses to follow up.

However, as the Thanksgiving shopping season is gradually burning, retailers are putting pressure on whether this buying can last until Christmas.

Retailers are well aware that the cost of living has risen this year and is facing a high level of living.

unemployment rate

。

Some businesses continue to promote sales programs after Thanksgiving and black Friday's big discounts to attract customers.

Take the Gap clothing store in New York's Manhattan Times Square as an example, all goods still maintain sixty percent off discount on the morning of 26.

In addition, online stores also have shoppers on Thanksgiving and black Friday this year.

However, Skel, chief strategist of IBM Smarter Commerce, said that the most concern of all businesses now is whether consumers will continue to shop for shopping in less than a month from Christmas this year.