The Market Potential Is Huge &Nbsp; Children'S Wear Shops Are Popular.
The consumption of children's clothing has been on the rise in recent years, with an annual growth rate of 26.5. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practical life of the past to basic life to the pursuit of beautiful and fashionable, some economically developed cities. Consumer Demand for children's clothing Tidal current And branding.
Market analysis of children's wear shops:
Children's clothing is a necessity, but also a product of repeated consumption.
First, the baby grows fast and needs constant replacement.
Two, when friends and family send gifts, they often choose clothes.
Three, clothing is indispensable during festivals.
Four, children's clothing styles are diverse and easy to arouse the desire of mothers for shopping.
Children's clothing profits are relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70 profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner is easy to master. Initiative 。
The average child will have a birthday set, "61" festival, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail prices, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also become higher and higher.
Therefore, opening a children's wear shop is a good choice for ordinary investors. It is also suitable for children who have children and have ambition to engage in children's clothing business.
At the same time, experts also remind that investment is risky. If you are not very familiar with this industry, you should choose a brand with certain popularity and consumer approval. After signing the agreement with manufacturers, manufacturers will provide unified decoration information, product manuals, publicity pop, image counters, and display, promotion, training and other services to improve the success rate of opening stores.
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