Designer Brand Enters The Public Eye

It was found that there were designers in Zhongyuan Department store, Hualian store, friendship Xintiandi square, Le bin department store, Lotte Department store and other shopping malls.

According to the briefing, the designer of this city has a high starting point of brand, and almost all stores are set up in fashion department stores and large shopping malls.

It can be roughly divided into two categories: one is the designer brand that takes the customized route, such as "Guo Pei", "Lu Kun" and "Wang Peiyi"; the other is the designer brand of clothing, such as "exception", "Su ran" and "Jiangnan Bu Yi".

From the market positioning, the price of the custom class is definitely higher than that of the clothing class and the difference is bigger. There are no discount throughout the year. The price of the clothing class mostly focuses on the two or three line brand, because the consumer base of this level is large, and there is the demand of the differentiated style.

"Every time when the latest clothes are launched, members will come to try and buy, which is mainly due to consumers' recognition of brand style."

The designer of the brand said that the brand has distinct personality, three-dimensional cutting, fine manufacturing techniques and high quality fabrics, and has been followed by many consumers.

"After a long period of market cultivation, the brand already has a long-term stable passenger flow."

Tianyi and Li brand designers believe that consumers in this city have strong ability to accept new things and are less dependent on clothing brands. The reason why they can form stable passenger flows is that they will pay attention to the trend, market and consumers' guidance in marketing.

Recently, designers' personal charm has driven consumers to follow, and the designer brand of personalized clothing has appeared.