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Sportswear In The Elderly Has Huge Market Potential.

2011/12/6 11:40:00 24

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Sportswear Brand Sports Shoes

Nowadays, many elderly people begin to pay attention to physical exercise.

Sportswear

Potentially huge

market

Space has attracted the appetite of many businessmen.

In the past, the old people exercised basically by walking, stretching their arms, kicking their legs, and so on. Their training methods were relatively simple. They especially needed some fitness and sporting goods suitable for the elderly. This could not only increase the diversity and interest of the elderly sports, but also enhance the exercise quality of the elderly fitness type.

But in the market at present, apart from fitness "soft ball" and "Taijijian", it is hard to see other sports shoes suitable for the elderly.

Because of the popularity of fitness programs for the elderly, the potential of the footwear market for the elderly is still immeasurable.

Who will dominate the huge market?

Like many other emerging industries, China's current sports market for the elderly is from abroad.

brand

Occupy the rivers and mountains.

Physical fitness for the elderly is not only a sport, but also a healthy way of life.

Many sporting goods owners believe that the market for the elderly sporting goods is still in a blank state. From the perspective of entrepreneurship, businesses should start with changing the lifestyle and consumption consciousness of the elderly.

Experts suggest that we might as well hold a variety of lectures and consumer activities to introduce the concept of the consumption of sports goods for the elderly into the market.

And sporting goods operators should also take "selling a lifestyle and promoting a sports culture" as their mission.

While expanding their marketing space, they also actively contribute to the promotion of domestic sports brand, and finally enable consumers to better understand and understand the cultural concept of the elderly movement, which is the lack of domestic brand operation.

Seize this opportunity for development

For the "sports market" of the elderly, I understand the local market advantage.

Some businessmen believe that most of the old people are frugal and are not willing to spend money, and basically can not afford higher fitness commodity prices.

In fact, this is a traditional misunderstanding.

More people in the industry believe that through the investigation of the "silver market", it is found that with the development of the economy and the improvement of people's living standards, the consumption concept of the elderly is changing. They not only begin to "pay attention to" clothing, but also like fashion in sports and fitness.

Like young people's "fitness fever", the sporting goods market for the elderly has huge market potential.

From the perspective of future development, the elderly consumer groups will continue to expand not only in quantity but also in the proportion of structure, and at the same time, the elderly fitness and sports activities are becoming more popular and warming. These indicate that the "silver market" is a huge potential market.

Therefore, for factories and businessmen, we must seize the development opportunities, spare no effort to develop domestic sports brand space, increase the effectiveness of brand publicity and promotion, and let footwear and sports products pay attention to the elderly market and develop the elderly shoes market.