ONWORD Will Add 10 Stores Next Year

Next spring, ONWORD will introduce new products. brand "Beige" will be officially stationed. Department Store And it is expected that the number of ONWORD stores will increase by 10 next year. Through cooperation with customized manufacturers at home and abroad, the company has launched a high quality garment made of its own research and development fabrics, which is mainly aimed at urban mature women who pursue quality sense. The idea of ONWORD is to strive for excellence and reach the height of tradition. According to ONWORD, the brand will also be sold in the US and Europe market next year.

Next year, 60% of ONWORD products will be from Europe. market Procurement, 40% from Japan. 90% of the products will be processed by local factories in Japan. The products are mainly made of jackets of universal demand, and 18% of the tight jackets with strong stretchability and no shoulder pads will be produced. At the same time, the company has developed more practical products, such as the use of whole leather made of no collar jacket and other new products. The price of ONWORD products is in the middle and lower level. The price of the main jacket will be around 46 thousand yen, and the trousers and skirt will be around 21 thousand yen ~2.3 million yen.

Compared with the past, next year Clothes & Accessories Accessories will be more abundant, accounting for 25% of the total product, of which leather products will be the main products, accounting for 20% of the total, and next year, the leather products will reach 20. The production and processing of such products will be carried out by ONWORD group's FRASSINETI company.

ONWORD plans to enter the department stores in the city next spring, and will enter the commercial facilities outside the shopping mall after the autumn. The store area will be more than 83 square meters. In December 2nd, ONWORD held an advance sale in Shinjuku Shinjuku general store, and sales exceeded expectations. At present, the company is full of confidence in the future market prospect.