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    Global Luxury Industry Oscar &Nbsp; China's Ten Year Official Release Ceremony

    2011/12/13 14:00:00 19

    Luxury brands in the world have gone one after another in China. brilliant In the Chinese consumer's memory, from the past "Pierre Cardan" to today's "Louis Weedon", all kinds of luxury brands have been appearing on the stage of history and gone one after another luxurious era. From today to the future, who will represent the noble luxury elements? Who will fade away from the stage of luxury goods? The ten year of the global luxury industry, China, "the world's most valuable 100 luxury brand official release ceremony" will be held in the three phase of China World Trade Center, Beijing. The United States, France, Italy, the United Kingdom, Switzerland, West China and many other Chinese Embassy economic officials attended the global news and news agency.


    According to the latest data of the World Luxury Association's 2010-2011 official report blue book released in Beijing in June 9th this year, the World Luxury Association and China Council for promoting trade show: as of the end of March 2011, China's luxury market consumption The total has reached 10 billion 700 million US dollars (excluding private aircraft, yachts and luxury cars), occupying 1/4 of the global share, and China has become the second largest in the world. Luxury goods Consumer countries; with the current trend of RMB appreciation and the depreciation of the euro, increasing the purchasing power of Chinese consumers in the international market, the purchase of luxury goods abroad will be cheaper than last year, according to the international currency exchange rate. What is more surprising is that Asian luxury goods consumption in the European market last year totaled 69 billion US dollars, and the total consumption of luxury goods by overseas Chinese people was nearly US $50 billion, which is 4 times that of the domestic market. Since the publication of the "blue book on world luxury 2011 official report", it has been reprinted 1750000 times by Chinese media. The English version has been reprinted 2610000 times by foreign media, and the governments and embassies have cited 1986 times. Therefore, the World Luxury Association is considered to be the most influential international organization in the field of luxury goods. The release of the "100 most valuable luxury brands in the world" will have a huge impact on the luxury goods industry, and will also guide the important Chinese luxury consumer market and refresh the industry record.


    Told reporters that Chinese luxury consumption is about to reach the peak of the world. However, many people in China are confused about the concept of luxury goods. The events such as "Da Vinci" and "fake luxury goods" in the luxury industry are enough to show that Chinese consumers lack the concept of luxury goods. This "World Luxury Association's most valuable 100 luxury brand official release ceremony" is an industry standard event specially brainwashed for Chinese luxury consumers. Through the release of the list, more Chinese consumers can more directly understand the real valuable luxury brands in the world, establish their own consumption values and standards, and rearrange the global luxury industry's 11 indicators based on brand influence, loyalty, consumer feedback and service awareness in China. Ouyang Kun, chief executive officer of the World Luxury Association, China Representative Office


    At the same time, the World Luxury Association's official grand ceremony of the world's most valuable TOP100 luxury brand will be held in China. It will be an important signal for mining and promoting the localization of luxury brands in China. In June 9, 2011, the China Council for trade promotion announced in Beijing that China's luxury goods Trade Commission was jointly established with the World Luxury Association. The purpose is to excavate and cultivate Chinese luxury goods enterprises to become internationalized. Chen Deming, Minister of Commerce of China, said recently: our own national brand and high-end consumer goods brands can not meet the growing material needs. China's current 100 most famous brands in the world are still zero, and China should accelerate the cultivation of local luxury brands.

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