Interpretation Of E-Commerce Status In China'S Home Textile Industry

With the continuous expansion of online shopping crowd, it also urges the rapid development of home textile e-commerce industry.

In recent years, consumers have bought

According to the latest report released by China's e-commerce market in 2011, the total scale of e-commerce pactions in China reached 3 trillion and 200 billion yuan in the first half of 2011, and the total network consumption reached 473 billion 400 million yuan, representing an increase of 48.8% over 2010.

According to the forecast of irey, the total scale of e-commerce will reach 13 trillion and 900 billion yuan by 2013, with an average annual compound growth rate of 42.6%, and the growth rate will increase year by year.

Consumer demand is here. The growing enthusiasm of netizens is the strong backing for the sustainable development of e-commerce.

Due to the constant impact and influence of e-commerce, the traditional home textile line has exposed the factors such as geographical restrictions, price restrictions, and convenient shopping restrictions. The huge consumption potential of home textile business market has been released.

Electronic commerce integrates the current situation with all trades.

In the past ten years, the combination of e-commerce and the traditional real economy has become a new blue ocean for the development of e-commerce.

Electronic commerce penetrates into different fields such as industry, agriculture, tourism and so on. It is a direct expression of the integration of e-commerce into ordinary people's lives.

Nowadays, e-commerce has become the main tool for many small and medium-sized enterprises to expand the market and become an important means to break through the bottleneck of enterprise management.

At present, the role of e-commerce in promoting the home textile industry is beginning to see. However, in terms of the current market environment, home textile websites in China are still in the initial stage. Due to their high demand for e-commerce technology and management capabilities, and the fact that many business owners do not have a clear understanding of e-commerce, it is a long way to go to make breakthroughs in how to make good use of e-commerce platform.

To a certain extent, the application of e-commerce in home textile industry has a revolutionary role in traditional home textile enterprises, especially in solving the bottleneck problem of the home textile industry, it is a revolution of new technology.

At the same time, it is gradually changing people's consumption habits.

The home textiles market is huge, even larger than the home appliance market. This field is likely to create a larger B2C company than Jingdong mall.

This is also the reason IDG capital quickly decides to invest in the home textile shopping website.

Throughout the entire textile and clothing business industry, the development of the whole industry is very impetuous.

In the face of the strong capital input and rapid development speed of VC companies, we should not be alarmist about bubble statements, and do not blindly follow suit.

Calm and introspection will be the most important problem for Chinese textile and garment enterprises.

Although the overall development of the e-commerce market in the textile industry has been developing rapidly, China's home textile business structure is not mature enough, and commodity sources, services, logistics and other links are difficult to achieve standardized and unified management in the short term.

Whether it is in the field of C2C, B2C or B2B, it is difficult to fully guarantee the branding and quality of home textiles.

The problem of quality and brand marketing of home textiles has emerged, which has become a bottleneck in the development of home textile business.

Brand home textile B2C mall is better than Taobao mall and other C2C mall in terms of quality and credibility.

But the variety, color and renewal speed of products are far from being comparable to those of traditional home textile lines.

The selectable varieties are rare, the color is single, and the products are mainly low and medium grade.

From the user evaluation, we can find that customers have more complaints about delivery speed and seller service.

The home textile business domain does not appear such as VANCL clothing electricity supplier brand, to pilot the market.

So at present, the ten major brands of home textiles have the opportunity to become the "big guys in the home textile industry", especially those of Luo Lai, mercury, fuanna, Bo Yang, and many other home textile brands.

Although the development speed of home textile business is amazing, it still can not keep pace with the diversification of consumer demand. Therefore, the majority of home textile business operators should remain calm in a crowd of applause.

Steady development, after all, brand strategy is the driving force for the sustainable development of home textile business.

The traditional first-line home textile brands have shown strong interest in the e-commerce market, such as Luo Lai, mercury and fuanna, and other brands. Apart from these brands directly developing special products for online shopping, they have launched sub brands to do network sales.

But from capital investment to business direction, they are not the main projects, enthusiastic enough, sincerity and determination are inadequate, these enterprises are seriously lack of e-commerce network marketing personnel, even though there have been dozens of hundreds of people's electricity supplier operation team is also a very grassroots grassroots team, although the Internet can also achieve tens of millions of billions of achievements a year, but it should be attributed to the original is the effect of the ten brands of China's home textiles, the prospect is also worrying.

Home textile enterprises must first ask three questions: 1, what can they do, what should they do? 2, is the brand important, or is the product important? 3, is the product an exclusive secret, or is it following the hot air? It will sell the electronic commerce consultancy company to put forward five measures for the online and offline channel conflict: 1, plot and rule; 2, the headquarters set up the central kitchen, the agent distribution workshop; 3, the product cuts, develops the specialized on-line product; 4, the price starts, the on-line "the otles"; 5, adds the product combination, the one-stop group buying promotion.

Huang Xiangru, an e-commerce marketing expert, said that every object has its life span. It is hoped that it will not stick to the existing entity sales mode and dare not try new and more effective sales methods.

Physical sales and network sales are not antagonistic but complementary.

As long as we operate properly, we can definitely break through a brand-new home textile operation mode and greatly promote the rapid and healthy development of the home textile industry.

The development of e-commerce will save time, conform to the fashion trend, and make people benefit. This is the general trend of development. Home textile enterprises must seize this opportunity.

Nowadays, IT talents, financial payment, information technology processing, logistics and other advantages have great advantages in developing e-commerce. However, many home textile enterprises are afraid that Internet sales will affect the interests of franchisees.

Many brands have set up their own B2C e-commerce business and established flagship stores on Taobao shopping platform.

Although some enterprises in the industry have launched their own network brands or set up an independent e-commerce department to build network channels, more home textile enterprises are merely using the network channel as a supplement to shopping malls and stores, and others regard the Internet as another wholesale channel.

There are mainly two kinds of operation modes for home textile companies that have already launched e-commerce. One is to separate from the entity brand, to create a brand new pure e-commerce brand, and the two is to take concurrent marketing with entity brand and carry out network channel marketing.

The proportion of the latter is larger than that of the former. This is because compared with the former, the mode of parallel with the entity brand has less investment in promoting the brand of its own network. With the reputation of the entity brand and the existing customer relationship, the existing distribution system and the upstream and downstream industry connections have advantages in establishing the network channel at the beginning.

Some netizens think that the ideal home textile sales model should be like this: all kinds of physical sales terminals are just an experiential display center. They only need to place samples without large quantities of goods.

Set up exhibition experience center in various cities, and have a professional team to provide consumers with a full range of services.

Customers need to make an appointment in advance if they need to order, then send the product directly to the customer by express delivery.

The so-called experiential home textile sales means that the sales objects take service as the center of gravity and create goods for consumers with memories. The traditional home textile sales mode mainly focuses on the strong functions, beautiful appearance and price advantages of the products. Now the trend is to create sensory experience and thinking identity from the life and situation, so as to catch the attention of consumers, change consumer behavior, and find new value and space for products.

Home textile service is the core, home textile products are just a carrier.

That is to say, consumers get personalized and customized home textile products in the comfortable and enjoyable home textile shopping experience, that is, "experience home textiles consumption mode".

Don't demand that every person who enters the experience center will buy. As long as they have a pleasant experience, they will become potential consumers if they make a deep impression.

The emergence of experiential Exhibition Center is bound to change the traditional mode of investment promotion.

In this mode, the front end has no inventory pressure, and the risk is even smaller, so it can concentrate on customer service.

As an enterprise, we must focus more on products and meet the needs of individuation and customization.

For example, fuanna, mercury home textile brand is very suitable for the use of experiential home textiles sales mode to operate.

To develop network sales is not to add addition to traditional channels, but to do multiplication.

The network is not a sales channel opposite to the traditional channel, but is compatible with various channels and supports each other.

The interactivity, immediacy and diversity of the network make it the lowest cost and the most efficient channel for customer contact.

China e-commerce marketing network is very recognition of this mode, network channel is a new channel, on the other hand, it can also pform and enhance traditional channels.

The ultimate goal of developing network sales is not to sacrifice traditional channels, but to use the network to enhance overall sales and profits.

Moreover, the network can only create the greatest benefits by effectively coordinating with traditional channels and electronic channels.

What do you think of entrepreneurs in the home textile industry?