Bailong'S Competitive Advantage In The Industry

Bailong shares will soon enter IPO. Its prospectus introduces the competitive advantages of the company in the following seven aspects:

1, equipment and scale advantages

In view of the characteristics of "small batch, multi varieties and fast delivery" of colored spun yarn, the company adopts different principles of processing raw materials and yarn colors to correspond to different production plants in the production arrangement.

The company actively promotes the centralized procurement of raw materials, unified allocation, production orders, delivery and distribution of unified management strategy, thereby effectively ensuring the company's product quality and raw material procurement advantages.

Reserves and initial processing: to ensure finished products

Dyeing part: dyeing factory is equipped with the world's leading disperse fiber dyeing machine and matching cake maker and dehydrator. The company has also introduced the AATCC standard color fastness tester from the USA Shirley Asia Pacific Limited to conduct strict inspection on the color fastness of the dyed products, so as to ensure the quality of the products.

The company has perfect chemical experiment platform, specialized laboratory has infrared, water bath sample dyeing machine and color light box and other advanced testing equipment, and is equipped with dozens of excellent proofing teachers, specialized in daily production and new product development.

Spinning: the company now has nearly one million spindles, most of which are equipped with domestic advanced equipment suitable for small batch and multiple yarn processing. Some key processes are imported from Switzerland, Italy, Japan and Germany.

The company has a large central laboratory specially equipped with USTERHVI, SPETRUM full-automatic cotton tester, Swiss USTER TESTERIV IV automatic sliver tester and so on, to monitor the production of colored spun yarn before, during and after delivery to ensure product quality.

2, procurement advantages

In recent years, the company has focused on developing cotton production base, greatly improving production.

Due to the low technology and capital threshold of cotton growing and primary processing industry in China, the number of enterprises in the industry is large and the market competition is fierce.

Combining cotton production with weather, the quality and output of cotton in domestic cotton producing areas are uncertain. The above factors lead to a long-term and stable supply relationship between the company and the suppliers of raw materials.

But after decades of operation, the company has already established a high market reputation and reputation in the domestic cotton purchasing market, which helps the company to attract new cotton suppliers and adopt the payment method after the goods are checked and accepted, thereby greatly reducing the occupation pattern of purchasing funds.

At the same time, cotton as an important raw material for the production of colored spun yarn, its production consumption is relatively evenly distributed throughout the production year. However, the picking and listing of cotton in China tend to be concentrated around October every year. During this period, the market supply of cotton often has the characteristics of high quality and low price, and the company can absorb a lot of high-quality cotton resources with strong financial strength.

Due to its prominent market position in the cotton market, the company has established long-term and deep cooperation with many domestic and foreign suppliers of raw materials.

At present, the company has been admitted to the American Cotton Association and India Cotton Association. At the same time, as a senior member, the company has established a very smooth information channel with various cotton information sources such as Cotlook, ICAC, USDA, China cotton information network and China cotton net.

3, technical superiority

The innovation and development strategy of "making products, functional value, leading the cost advantage and increasing industrial chain" has created the first multi colored spinning industry in China: the first colored spinning enterprise with the invention patent of disperse fiber dyeing and fiber blended spinning technology, the first colored spinning enterprise that independently launched high-end color spinning brand and established a complete global marketing network; the first colored spinning enterprise that patented the product scale; the first colored spinning enterprise rated by the national textile product development center as the "national cotton colored spinning development base"; the first colored spinning enterprise awarded the title of "China famous brand" product; the first IMO colored textile enterprise with the GOTS global organic textile standard certification. The company adheres to the idea that "technological innovation is the core competitiveness that can not be duplicated", and independently formulates the differentiation of product characteristics and product quality standards.

The core product of the company is dyed yarn dyed by pre disperse fiber and post mixed yarn. It breaks through the defects of traditional yarn's single color and innovatively develops a unique mixed color and single yarn style. The product has high technical content and processing additional value.

More importantly, the production of colored spun yarn needs only some of the white fibers to be dyed. Compared with the traditional white yarn or white cloth whole dyeing process, the energy consumption and pollutant discharge per unit of production are obviously reduced, which belongs to the low carbon and environmental protection products in the textile industry.

The company has established a relatively new product development and innovation.

The company has actively promoted the cooperative development and resource integration with the upstream and downstream industrial chain. At present, it has established long-term and stable cooperative relations with many famous international companies, such as Cotton Corp (cotton raw material supplier), Austria Lan Jing Fiber Co., Ltd. (fiber material supplier), Huntsman textile dyeing and finishing company of USA (dye auxiliaries), Japanese company UNIQLO (brand clothing operator), Hongkong Si Jie global Holding Limited (brand clothing operator) and many other famous international companies.

The company has always attached importance to the combination of production, teaching and research. It has worked with Zhejiang textile and Garment Technology College, Ningbo University of Technology and Wuxi light industry university to carry out new product development or technological innovation.

Excellent technological innovation capability has helped the company to be the forefront of the domestic textile industry for many years.

Mixed colored yarn and all cotton siro spinning blended yarn "won the 2006 annual National Conference on cotton textile, dyed weaving, dyeing and printing products," product innovation excellence award ", and" 6 cotton and spandex core spun yarn, yarn dyed AB yarn "and other 6 products were awarded the" Annual Product Innovation Excellence Award "at the national cotton textile, dyed weaving and dyeing products development conference in 2008." short segment colored yarn "was awarded the 2009 National" color and cloth Independent Innovation Award ";" nitrile wool blend "was awarded the national" color dyed fabric creative design award "in 2009; and the" differentiated dyed yarn "patent product was awarded the" textile and light technology progress three prize "issued by the China Textile Industry Association. The company's color spinning series has won many domestic technological innovation awards:" the preparation method of high sweat perspiration spinning "was awarded the gold medal of the sixth national patent technology invention award in 2005.

4, management advantage

Production management: color spun yarn orders often have the characteristics of "small batch, multiple varieties, fast delivery", which poses severe challenges to the production and management of colored spun yarn.

At the same time, the same workshop often needs to produce colored yarns of different blending proportions. A slight negligence can easily lead to a mixture of batch numbers and produce a lot of defective products.

After years of experience accumulation, the company has established a strict and strict on-site management system for workshop and isolation measures for production links, so as to eliminate the cross color of flying flowers easily produced in spinning process.

Inventory management: by summing up years of production management experience, the company's inventory production mode has basically taken shape, that is, during the off-season, through large-scale production of regular products with higher sales volume in previous years to expand the inventory scale, during the peak season, the products are produced according to the customer orders, and when necessary, the inventory products are supplemented.

Over the years, through the collation and analysis of product production and sales data, combined with the on-the-spot data of marketing departments at home and abroad and the development plan of long-term brand customers, the company has made plans for production and sales of various products in advance.

At the same time, the company makes use of its advantages in production and marketing channels, and rationally assigns production orders and logistics resources, so as to fully guarantee the scientific and reasonable inventory management.

In addition, the company is distributed throughout the country.

5, quality advantage

As a participant in the drafting work of China's textile industry standard "FZ/T12014-2006 knitted cotton colored spinning", the company has strict requirements for product quality management.

Production management: the company has established a sound quality management system. Since 2009, the company has gradually adopted the ISO9001:2008 standard to introduce the advanced international quality monitoring system equipment.

At the same time, the company also uses quality daily analysis, process quality control and team QC independent improvement activities to help the company achieve continuous improvement in product quality.

Technology Management: the company promotes the process optimization by establishing standardized manufacturing technology, and the standardization of the process provides a strong guarantee for the timely output of the production.

Through continuous development and application of new technologies, new technologies and new materials, we have achieved continuous improvement to ensure the advancement and applicability of the technology.

Quality loss control: the company's technical quality department organizes and implements quality cost analysis every month. Based on the analysis results, suggestions for improvement are made and a written report is formed to help relevant functional departments to formulate corresponding improvement measures, reduce quality loss and minimize production cost.

6, brand advantage

As the national cotton spinning development base and the national color spinning product quality standard formulation unit, the brand created by the company has a profound influence in the textile industry.

Since its establishment, the company has adhered to the brand line. For many years, the brand has won the recognition of many customers at home and abroad because of its rich connotation, unique innovative perspective, steady and healthy reputation and sincere cooperation attitude. It has high brand awareness, market reputation and customer loyalty in the color spinning industry.

(1) forging high-quality brand culture with rich connotation.

BROS brand is not only the embodiment of product image, but also the essence of company spirit.

B, R, O and S represent outstanding, outstanding, robust, reliable, unique innovation and sincere cooperation. These four spirits run through the operation process of product design, raw material procurement, product production, sales logistics and so on. They connect the vision of enterprise development, business philosophy, management strategy and personnel training.

(2) create a high-end brand image from a unique and innovative perspective.

Brand has always been able to base itself on the high-end yarn Market and maintain its brisk brand vitality, which mainly depends on the deep development and positive innovation of the brand.

Since its establishment, the company has always been at the forefront of international fashion trends, and has been trying to provide designers with colorful and unique color styles and fabrics.

These products not only lead the fashion trend, but also boost the overall innovation of fabrics and garments.

(3) to build a hundred years' brand career with the reputation of steady and healthy progress.

Brand relies on professional technology, advanced equipment, high-quality management and high-end talents, and continuously creates high-quality products with innovative, professional and stable qualities.

At present, brand has become one of the most influential and popular yarn brands in China's apparel industry.

(4) create a harmonious brand ecosystem with a sincere attitude of cooperation.

The brand always adhered to the brand tenet of service first.

To deal with customers, brands constantly exceed customers' expectations, and always insist on providing the most perfect service process for customers; treat suppliers, brands, insist on assisting suppliers to improve safety and quality management system, establish solid partnership with them; treat society, brand insist on strict examination of product technology and tools, supervise the labor environment of production plant, ensure that all indicators reach or surpass the national statutory environmental standards, and insist on advocating the concept of environmental protection clothing.

7, marketing channel advantage

To expand the brand impact of the company, the company marketing team regularly and

In order to ensure the high quality of customer orders, the company has implemented a series of optimization for the entire production and sales layout. At present, a rational layout of the regional sales center with Xinjiang as the raw material supply center and Zhejiang, Jiangsu, Shandong and Hebei as the production and processing centers and Hongkong, Shenzhen, Foshan, Shanghai, Ningbo and Ningbo as the regional sales centers has been initially formed.

According to the different characteristics of the domestic and foreign markets, the company builds different marketing modes, that is, adopting the direct battalion mode in the country, and adopting the mode of "direct business oriented" and "agency supplemented" in foreign countries, which helps the company catch market information in time and meet the needs of different customers at the first time.