Subdividing The Clothing Market &Nbsp; Indoor Sportswear Contains 10 Billion Business Opportunities.

Speaking of swimsuits, you don't have any idea. There are probably several sets in your wardrobe. When it comes to yoga, young white collar workers will show a smile. After a busy day, maybe they will do yoga, relax their bones, and keep them alive.

However, speaking of indoor sports

In fact, the current indoor sportswear mainly includes three parts: water sports clothing, fitness yoga clothes and sports underwear.

These three kinds of products are all made up of tight fitting clothing made of elastic and highly stretched fiber materials. They are specially designed for consumers who exercise in fitness centers and indoor sports locations (such as indoor swimming pools), so they are collectively referred to as "indoor sportswear".

Although swimming can be indoors and outdoors, it is based on the inside line.

Among them, the water sports products include bathing suits, swimsuits, children's swimsuits, and swimming goggles and swimming caps.

Fitness yoga clothing is a kind of clothing specially designed for indoor and non-aqueous fitness activities (such as yoga, Pilates, anaerobic exercise, boxing, dance, etc.). The products include men's wear, women's wear and children's wear, such as yoga suits and bodybuilding pants.

Sports underwear is a kind of underwear designed to improve the efficiency of sports activities.

Sports underwear materials, tailoring and production skills have high requirements, in order to achieve body shaping and support, flexibility, sweat control and breathability and other characteristics.

Therefore, sports underwear's sports function is different from that of ordinary underwear, usually using functional materials like Lycra fiber and heating fabric.

In fact, in recent two years, HOSA International's performance has been one of the key driving forces of "blowout" growth, and to a large extent, it depends on the rapid growth of domestic consumer demand for indoor sportswear.

The most important reason for the successful landing of the Hong Kong stock exchange is that its "indoor sportswear" is a brand new concept for the shoes and clothing plates in the capital market.

According to HOSA International's data from the Sullivan Research Institute of the authoritative institution, the indoor sports apparel market in China has increased rapidly in recent years, the total scale of 2010 is about 3 billion 460 million yuan, compared with 2007, the compound annual growth rate is 30.5%.

Sullivan predicted that the scale of China's indoor sportswear market will reach 10 billion 160 million yuan in 2015 and the expected compound annual growth rate of 24% in 2010 -2015.

Statistics show that although the total expenditure per capita of indoor sportswear in China was about $1.3 in 2010, much lower than that in other countries, it maintained an average annual growth rate of 30.4% in 2009, while the growth rate of most developed countries was large.

At present, there are domestic and foreign brand competition in China's indoor sports apparel industry.

Although there are many brands in the market, several major brands have already accounted for most of the market share in different categories of markets.

Data show that in 2010, the five major brands of water sports, fitness yoga and sports underwear market accounted for 15%, 12.8% and 43% of the total domestic sales volume of various markets, respectively. HOSA TM brand ranked the top in the three markets above.

First, let's talk about water sports market.

The water sports market accounts for 46.7% of China's indoor sportswear market in 2010.

China's water sports market increased from 849 million 400 thousand yuan in 2007 to 1 billion 617 million 700 thousand yuan in 2010, and the compound annual growth rate in 2007 -2010 was 24%.

China's water sports market is expected to reach 3 billion 930 million 100 thousand yuan by 2015 and compound annual growth rate of 19.4% in 2010 -2015.

At present, China's water sports apparel market, the high-end products mainly include the majority of women's clothing products, in 2010 the retail price of each set of more than 295 yuan, the positioning of the brand includes HOSA TM, Ariana, Zhou Ke, Speedo and heat waves.

Most of the women's wear products with low and medium water movements in 2010 retail at a price of less than 295 yuan per unit, mainly including many domestic brands.

In 2010, the middle and high-end market accounted for 25.8% of all water sports sales. It is expected that the composite annual growth rate of -2015 will reach 25.6% in 2010, while that in the low and middle end will be 17%.

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Besides, fitness yoga clothing market.

The fitness yoga clothing market accounts for 42.9% of China's indoor sportswear market in 2010.

This part of the market increased from 575 million 400 thousand yuan in 2007 to 1 billion 485 million 500 thousand yuan in 2010, and the compound annual growth rate in 2007 -2010 was 37.2%.

China's Fitness Yoga dress market is expected to reach 5 billion 43 million 800 thousand yuan before 2015, and the compound annual growth rate in 2010 -2015 is 27.7%.

At present, HOSA TM, Zhou Ke, Yuanyang yoga and Pierre Yoga occupy the largest share of the high-end market in fitness yoga, and most of the women's wear products in 2010 retail at a price of more than 200 yuan per piece.

The price of most brands in the low end market is not more than 200 yuan per piece, but it also plays a decisive role in the whole market.

According to statistics, HOSA TM is the leading brand of Chinese fitness yoga, accounting for the largest market share of all domestic and multinational Fitness Yoga brands in China in 2010, accounting for 4.6%.

The rest were Chau grams, accounting for 2.1%; Sunyoga (Yuanyang yoga) accounted for 2.1%; Decathlon accounted for 2.1%; Pierre Yoga Dzhan 1.9%.

HOSA TM brand accounted for 19.4% of China's high-end fitness yoga market in 2010.

Finally, the sports underwear market.

China's sports underwear market began in the mid 2000s.

In 2010, the sports underwear market accounted for 10.4% of China's indoor sports apparel market.

Its market increased rapidly from 132 million 900 thousand yuan in 2007 to 358 million 800 thousand yuan in 2010, and the compound annual growth rate in 2007 -2010 was 39.3%.

It is predicted that the scale of the market will reach 1 billion 188 million 100 thousand yuan before 2015, and the compound annual growth rate of -2015 in 2010 will be 27.1%.

At present, the high-end brands of sports underwear market in China include HOSA TM, Adidas, Nike, Lin YingYing and so on. Most of their products are priced at more than 75 yuan per piece in 2010.

This part accounts for 72.8% of all sports underwear sales in China in 2010 and is expected to grow at a compound annual growth rate of 28.1% in 2010 -2015.

Most of the products in the low mid end underwear market are priced at less than 75 yuan per piece in 2010, and the composite annual growth rate is expected to reach 24% over the same period.

These series of data in the subdivision industry are the best persuasions.

It tells a lot of small and medium-sized enterprises: the eyes do not necessarily focus on the big aspects, but also in the small industries that you usually neglect.

In the process of garment brand development, "bigger and bigger" is a way of thinking. Doing fine and meticulous "seeking small" is also a train of thought.

The same is true of the concept of capital market.

Most of the enterprises listed in the early stage are relatively large concepts such as men's wear, women's wear and sportswear. In the past few years, the listed companies with the concept of segmentation have begun to appear, and have shown very good growth.

For example, the scale is far less than that of Lining, Anta and other mass sports brands. The main concept of "outdoor sports" has been growing well since its listing. Its name is often listed in the list of stocks recommended by various brokerage firms.

This time, with the successful landing of HOSA international capital market, the indoor sportswear with swimsuit and fitness yoga clothing as the core product has become a new concept.

It can be predicted that in the future, with the increasingly fierce market competition, for small and medium-sized brand enterprises, it is very important to find a "blue ocean" market with potential for small and medium-sized brand enterprises to develop successfully and rapidly. Similarly, for the capital market, the concept of men's formal dress, business casual men's wear, shoes, sports, casual wear, women's wear, outdoor wear and high-end men's clothing will be used. How to find a more comprehensive new concept will also become a test.