Low Price War Has Become A Double-Edged Sword For Textile Export Enterprises.

All along, the cost of China's textile industry Relative Low price is an important advantage for large numbers of Taiwanese and domestic exporters to win overseas orders.

With the weakening of overseas demand, competition in textile orders has become increasingly fierce. Through price cuts, competitiveness has become a realistic choice for many textile exporting enterprises.

However, some overseas buyers said that when choosing suppliers, their main consideration is not the price. The textile exporting enterprises win the order is not "the lower the price, the better."

This year, thanks to the weak international economic recovery and the appreciation of RMB, China's foreign trade export growth rate has dropped markedly: from August to November, exports in one month were year-on-year. Speed up They were 24.5%, 17.1%, 15.9% and 13.8% respectively, and declined for four consecutive months.

The weak growth of textile export orders has made the competition between textile enterprises more and more intense. It is worth noting that many textile and small export enterprises want to find orders as soon as possible because of the pressure of capital and operation. In order to implement orders, some enterprises are "hungry for food": profits are thin, and the amount is small.

In the case of shrinking orders in European and American markets, it has become a realistic choice for many companies to grasp the order to "survive" through lower product quotes and outstanding advantages.

Textile exporters pay attention to the fact that blindly pursuing the low price advantage may miss the order. The most important thing is the quality of the products, while the low price ensures quality at the same time. Many buyers in Europe and the United States seem to be "impossible to do". In fact, some buyers choose the lowest price when they make a choice among the suppliers.

Overseas buyers have great flexibility in accepting prices. Therefore, for domestic textile exporting enterprises, besides improving product and service quality, it is necessary to master the skills of quotation, and fully understand before bidding. Purchase The demand of business is very important, and it is very helpful for quotation negotiation.

For the "price war" between textile export enterprises, simple price competition is a kind of injury. Enterprises should focus on providing better products and services for customers.

"Price competition is a double-edged sword. If everyone picks up this sword, the final result may be Purchaser All suppliers and suppliers have been scarred ". Only by improving their comprehensive strength can suppliers have a place in the global competition.