Wen Shang Set Off An Overseas M & A Boom &Nbsp; A New Market For Shoes And Clothes.

Wen Shang founded the exhibition center in Malaysia.

"Vietnam's new plant has been built, with an area of more than 10000 square meters, ready to build two production lines."

Wen Shang Ni Tiandong, speaking of his confident confidence in his overseas factory, said that he added $5 million to Vietnam's new plant this year, and the overseas production line is being actively prepared.

In recent years, Wen enterprises have stepped up overseas.

Overseas factories: beware of emerging markets

The European debt crisis is becoming more and more intense, and the foreign trade industry is in a frigid fashion.

But Wen Shang went against the wind and went abroad to set up marketing outlets overseas.

Since last year, Wen Shang has creatively set up overseas Wenshang marketing outlets to set up regional sales headquarters, franchised stores or trade representative offices, so as to open up channels for direct trade with the international market.

In June last year, Wenzhou's clothing industry directly put the trade representative office in Marche, Italy, the "fashion capital". Then, last October, Wenzhou garment trade representative office in Rome also unveiled.

At the same time, "China Shoes Capital" and "international shoes capital" Italy handshake hand in hand, signed the establishment of the trade representative agreement, to build industry self-discipline, information services and international exchange platform, leading Kangnai, AOKANG, Tamar and other local enterprises signed a brand cooperation agreement.

"These overseas Wenshang marketing points adopt the way of" overseas delivery and overseas settlement "to increase the trade stickiness of enterprises in the country and absorb more international orders resources.

Zheng Chenai, President of the clothing trade association of Wenzhou, said that at present, the representative office of overseas trade in clothing has gradually absorbed many orders from Europe.

At present, the warm clothing trade marketing points in the United States and Turkey are also being actively prepared. It is expected to open three to five in the near future.

At the same time, more than 40 shoe companies in our city have established companies and offices overseas, opening more than 1000 counters, of which Kangnai group has opened more than 200 stores in more than 20 countries.

In addition, Russia's usurusk economic and trade cooperation zone, led by Kangnai group, has reached more than 20 domestic enterprises.

"Europe's business volume has decreased by 2/3 this year, but ASEAN's exports have doubled."

Zheng Jiufang, who runs a foreign trade company in Ruian, said that the European debt crisis caused the European market to shrink, but the ASEAN market was in good shape.

But Zheng Jiufang was not satisfied with trading in ASEAN. He ran to Malaysia as an investment in 2009.

"Now Malaysia is building houses everywhere, which contains tremendous business opportunities - decoration materials."

Zheng Jiufang, a Chinese Investment Center for industrial and consumer goods, opened in Malaysia last year. He said that 80% of the more than 500 enterprises in the exhibition center came from Wenzhou. In building materials, large furniture and small faucets had Wenzhou suppliers.

At present, the exhibition center is working with 15 large local developers. It is expected that there will be an order of about 20000000 US dollars next year from the projects currently signed.

With the formal launching of the China ASEAN Free Trade Area in 2010, trade and investment between Wenzhou and Malaysia are increasingly frequent.

In April this year, the municipal government delegation visited Perak, Malaysia, and contracted a friendly city with Yi Bao City.

According to incomplete statistics, a total of 9 overseas institutions have been set up in Malaysia, with a total investment of US $2 million 140 thousand.

This year, 4 enterprises in Wenzhou signed 6 cooperation projects with Marfan, with a total value of more than 600 million dollars.

Among them, Wenzhou Malaysia International Trade Company signed a contract with Marfan for 200 million dollars; Wenzhou Wuzhou import and Export Co., Ltd. signed two projects with Marfan, amounting to 400 million dollars; Wenzhou Hao Lai Di industry and Trade Co., Ltd. signed a real estate agency agreement with Marfan.

Zheng Jiufang, who sees business opportunities in ASEAN, has also set his sights on Africa. He has seen that Garner has the characteristics of rich mineral resources and weak industrial foundation, and sets up productive enterprises locally, specializing in the production of aluminum alloy doors and windows, and in situ production and sale in situ.

By the end of August this year, the Wenzhou economic and trade group consisting of over 30 Wenzhou businessmen set foot on the African land to gain an in-depth understanding of the investment and trade environment in Africa and take the opportunity to open up new markets in Africa.

By the end of 2010, our city was approved by the competent commercial authorities of the government to establish 41 overseas enterprises and institutions, with a total investment of US $59 million 382 thousand and 800 and China's foreign investment amount to US $50 million 19 thousand and 400.

"Our factory can produce 10 thousand pairs of slippers a day."

Huang Zhiwu, chairman of Wenzhou Guo Ding shoes industry, is "old Africa".

He sold his slippers to Nigeria seven or eight years ago. 3 years ago, he invested in more than 80 acres of factories in Nigeria, mainly producing slippers and rain shoes.

Speaking of the reasons for building a factory in Nigeria, Huang Zhiwu said that Africa had a number of restrictions on imported shoes, and the tariff was also high. "In order to better expand the African market, we thought of African manufacturing and African sales."

3 years ago, Huang Zhiwu bought 80 acres of land in Nigeria, recruited more than 100 local employees, and began making roads in Africa.

Huang Zhiwu said that the monthly salary of Nigeria general workers is eight hundred or nine hundred yuan, which is much lower than the domestic cost.

"Compared with local factories, we still have technological advantages."

Huang Zhiwu said that they recycled plastic waste and reprocessed it into PVC raw materials to produce slippers.

This will not only solve the environmental problems of the society, but also reduce the cost of raw materials.

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After the debt crisis in Europe and America, overseas assets, especially the low prices of European enterprises, are the prime time for mergers and acquisitions.

Since last year, Wenzhou enterprises have frequently launched overseas mergers and acquisitions, which has become a new choice for enterprises to "go global".

In September 2010, the Wenzhou private enterprise Jiangyin industry purchased the overseas auto parts to manufacture the famous brand enterprise "Telma", which shocked the industry.

Chen Jian, deputy director of Wenzhou Business Bureau, said that this is the first successful acquisition of world famous enterprises by local enterprises in Wenzhou. It is another masterpiece to seek "pformation and upgrading" by "going out".

Wenzhou enterprises skillfully borrow the "danger" at that time, so as to lay the global "machine" at low cost.

France's tymar Automotive Brake System Co., Ltd., formerly the world's 500 largest enterprise, Valeo (Valeo) group, has established the first brand in the world for 108 years. It is the maker of automobile retarder industry regulations in Europe and the United States, and the only recognized eddy current retarder brand of the international automobile giant.

The purchase price is 17 million euros, and the company expects total investment of 30 million euros to get real estate, all technology patents and independent intellectual property rights of tyrama, thereby gaining the most advanced level of international retarder technology.

In December 2010, the ESG group took the initiative to seek the acquisition of Wen Bo Huang Xiangxun's Hao Bo chair Co., Ltd., and they took a look at the successful experience of the VIP chair industry for the "bird nest".

In January 10th of this year, Ho Po paid 100 million yuan to acquire ESG group, becoming its largest shareholder.

Huang Xiangxun urgently wants to break through the traditional mode of operation. The positioning of ESG group events and service providers shows him the possibility of pformation.

It is hoped that this service will be enlarged by entering ESG, so that it can complement each other and develop together.

Concerned people say that the European economy has been in a low ebb tide, and many international high quality enterprises and brands have been dragged down. Overseas brand acquisition under the crisis is a good opportunity for private enterprises in our city.

Taking advantage of the economic crisis and bringing technology, patents, talents and so on at lower cost for our own use and enhancing our strength, it is a shortcut for our enterprises to grow and expand.