Bosideng Down Garment Enterprise Makes "Made In China" In "China Creation".

When tourists from all over the world come to London to watch the Olympic Games in 2012, they will see a newly opened Boston, 28 Morton street, shopping mall in West London. China Clothing brand shop.

Bosideng is Asia's largest down garment manufacturer. It has the same features of almost all "made in China" export enterprises: located on the eastern coast, with a large number of factories and large numbers of workers. Relative Lower labor costs earn export advantages.

However, since the international financial crisis in 2008, under the background of various rising costs, the era of 30 years of invincibility for Chinese clothing enterprises to dominate mass products with low added value in the international market has passed. So Bosideng spent 20 million 50 thousand pounds in London in June this year to buy a whole building in London and set up Bosideng brand store, and began selling "China created" based on the brand.

Over the past 30 years, "made in China" has swept the world and led China. Economics Rapid development. However, in recent years, it has become increasingly difficult to continue to rely on products that sell large quantities of low value-added products to stimulate the overall economic growth.

Turning from "made in China" to "high value-added" "China creation" which is more dependent on scientific and technological innovation has become the consensus of the government and many enterprises.

Gao Dekang, chairman of Bosideng group, told reporters that after the financial crisis, the international trade environment was more complex and difficult than before, and the cost of labor continued to rise, and the prices of raw materials such as eiderdown, fabrics and so on also rose sharply. Meanwhile, the labor cost of garment industry in Vietnam, Kampuchea, Bangladesh and other countries is still very low, which poses great challenges to Chinese garment enterprises.

"The cost is bound to rise, so enterprises need more technology innovation and design creativity to improve the added value of products and win new competitive advantages." Gao Dekang said.

According to introducing, this clothing enterprise started from mountain trail village in Changshou City, Jiangsu province has been increasing technological innovation ability in recent years, persisting in implementing brand strategy, entering the field of high value-added products, and comprehensively entering the "four seasons" clothing field through mergers and acquisitions. This has enabled Bosideng to grow more than 170% in the clothing market over the past few years.

The transformation from "made in China" to "created in China" has a more macroscopic and extensive expression in the official documents and economists of the Chinese government: changing the mode of economic development and promoting the optimization and upgrading of industrial structure.

Last June to July this year, Wang Li, an economic expert at the United Nations' chief economist in China and the Institute of quantitative economics of the Chinese Academy of Social Sciences, said that China's economic growth in the past 30 years was mainly dependent on exports and investment. Pattern It has created a miracle of rapid growth, but this mode has come to a time when it should be adjusted. This is also an inevitable rule.

Wang Li said that 2012 is a good opportunity for China to transform its economic development mode and promote the upgrading and optimization of its industrial structure. Next year, if we want to achieve the goal of "steady growth" proposed by the central economic work conference, we can only rely on investment and consumption. In the context of the continued implementation of the proactive fiscal policy next year, the government should invest in high-tech industries and industrial upgrading.

Capital is very important for Chinese enterprises striving for industrial upgrading.

The central economic work conference, which has just been concluded, set the tone for China's economic policy next year. The meeting pointed out that next year, we should "grasp the general keynote of steady progress". "Stability" includes "maintaining macro economy". policy Two aspects of "basic stability" and "maintaining stable and rapid economic development"; "entering" includes "making new progress in changing the mode of economic development".

Zhuang Jian, a senior economist at the China Development Office of the Asian Development Bank, believes that it is not easy to realize industrial transformation and upgrading to promote transformation from "made in China" to "created in China", but despite many tasks, heavy and difficult tasks, it is better to start early than late.