Five Points For Attention In Joining Underwear Brand

If your underwear industry experience is not very rich, you will not know what to join. brand 。 In fact, before the shop opens, it may have been doomed to success in business. The first step in business success is to choose what brand.

　　 1, brand positioning

After you decide Join in Before the brand, the answer to the following questions must be very clear in your mind: do you want to join men's wear, women's wear or children's wear brand? What's the price range of the products you can accept? What brand style do you want to join? Leisure clothes Is there any special preference for local consumers in clothing purchases? How much money do you plan to invest?

　　 2. Popularity of products

This can be divided into several aspects. First, what is the popularity of the brand in all parts of the country? Consumer What is your status in mind? You can obtain the past sales data directly from the Brand Company, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand. Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product? Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

　　 3. Reasonable profit space

Can the affiliate company give you enough profit margin? It's far from enough to look at the surface discount and exchange rate. Let's make a rough calculation for you.

You need to invest roughly in:

Shop rents (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time input)

Goods fund (such as 45% discount, then you need to pay 45 thousand for retail value of 100 thousand yuan).

Personnel wages

? monthly store expenses (utilities, etc.)

Estimated revenue:

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover. We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

　　 4. Company development

If the conditions are limited, we should at least clarify the following basic conditions of the company: how many years have we developed the first franchisee? How many franchised stores are there? How many franchisees are there? How many stores do you plan to expand? How good is the company's credit standing? How many brands does the company have at the same time? Apart from its headquarters, does the company have branches or offices in other parts of the country? Does the company have its own production base? Is the sales staff who you are contacting with is professional enough?

　　 5, training and service support

The last point is also the most important point. From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

So, before signing up, you have to ask how much training and service support the company can give you. This is very important.