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The Trend Of Terminal Competition Is How To Directly Change Clothing Stores From Quantitative Change To Qualitative Change.

2011/12/19 23:18:00 39

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Shishi

clothing

Today, with the development of enterprises, many enterprises pay special attention to increasing the number of Direct stores, while ignoring single stores.

Operate

Ability.

The author thinks that enterprises should speed up the terminal, open more shops, and pay attention to the construction and creation of single store operation capability.

Because competition in the future is terminal competition, and terminal competition lies in information management level, personnel quality training, reaction speed to customer demand, and so on. These directions are very important in the future.

In other words, how to shift from quantity growth to quality growth is the trend of terminal competition.

In fact, we all know that the reform of terminal channels depends not only on changing shop decoration, but also on management.

Softness

Investment and the layout of the store.

It is understood that the layout of some enterprises' franchised stores and sales outlets in the market is to sow seeds wherever they like, and where to go for farming.

Because each region has different characteristics, it is necessary to consider the layout appropriately.

At the same time, the advantage of terminal sales lies in the store, including strategic layout, good location, area size, profitability, the number of profitable shops, and the number of stores that customers can see at the terminal.

This shows that enterprises have to spend a lot of energy in management, brand culture, terminal culture communication and image store. This is a long-term and huge investment.

The author believes that the terminal channel of enterprises, as an important part of the value chain, can not only sell products to them, but also disseminated the culture of the enterprises to consumers.

In addition, nowadays, enterprises face various kinds of competition, such as competition in product sales, competition in product speed, speed of information pmission, and competition in inventory pressure.

Not only should all distributors and channels be included in the company's value chain strategically, but also the logistics, information, consumer information feedback, distribution, display, service and terminal support on a platform as a whole.

Circulation link

The key is to achieve win-win through quality pformation.

brand

The maximization of interests.