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Fashion Concept Store: Opening The Brand Shop Into A Museum!

2011/12/13 10:29:00 25

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The concept store (concept store) appeared in the 90s of last century.

The term "concept shop" first appeared.

Latest fashion

The field is specifically used to describe shops that sell creative designs and have creative shopping environments.

At that time, brand and design tended to be assimilated. Clothing design was lack of space for development in art, culture and sense organs. People's shopping experience also tended to be identical.

With the emergence of concept stores, culture related

Shopping

Experience, which has won the favor of rational consumers with unique judgement, has become the vanguard fashion shopping method.

Nowadays, almost every new store will describe itself with the word "concept shop", which is already overflowing. In fact, only a few concept stores are worthy of the name.

create

And lead the fashion trend.

Colette

Talking about concept shops, of course we can not mention Co-lette.

Karl Lagerfeld has exaggerated that he always buys all new products regularly from Colette, all music, magazines and fashion.

This Paris palace concept store is the fashion store for Colette Roussaux and Sarah Lerfel. The name of the shop is directly used by the mother.

They found the famous French architect Arnaud de Montigny design store and gathered the most fashionable and charming things in Paris.

The basement of the shop has a water bar full of postmodern cool colors. It is just like a mineral water museum here, providing more than 100 different kinds of mineral water. There are also organic restaurants that change the menu every day, as well as an art exhibition held in FLOWER BAR from time to time.

In addition to all kinds of unique clothing, watches, jewelry, latest sports shoes and even mobile phones and CD and design books are included here.

They also often collaborate with a variety of brands to design exclusive isolated products that are only bought at Colette.

Colette, the concept store, has almost become a fashion shop in Paris, far beyond the concept of the store and shouldering the important task of reviving Paris's fashion shopping.

Merci

Using the old storage box as a table, the cafe in the old house promenade, VINTAGE crystal lamp and the MERCI in the gloomy and warm light of 50s and 60s of last century, it is full of comfortable and comfortable breath. It is also a very unique concept shop.

Cohen, the founder of Bonpoint, the founder of the French top grade children's wear brand, opened the store in Paris third district last year after they sold the successful brand.

This exquisite space in the old textile mill in nineteenth Century is a romantic place.

From clothing, second-hand clothes, exquisite home accessories, designer jewelry to florists, they sell second-hand books, which are mainly represented by literature and history.

They work with brands to design Merci's unique style, which is thirty or forty lower than the market price of these brands.

All this is due to the fact that the more than 60 year old Cohen couple should give their last profits to a foundation they set up in Madagascar to help local women and children.

The name shop is the name "thank you" in French.

They say that the good life they have enjoyed in the past few decades shows their appreciation and appreciation from this store.

Concept store:

"Concept store" is popular in Japan. On the basis of brand culture, it will integrate more creative ideas and aesthetic concepts into stores.

Buyer shop:

A business model developed by Europeans refers to the selection of different brands of fashion, accessories, jewellery, leather bags, shoes and cosmetics based on the fashion concept of target customers.

Such as Lian Crawford, JOYCE and so on.

Flagship store:

The brand is the largest, the most complete and the most luxurious shop in the downtown area.