Looking Forward To More Collisions Between Culture And Textile.

When China

Yesterday, reporters entered the creative building Zhejiang Yi Meng Yuan Technology Co., Ltd., only 20 designers were designing flower patterns on computers.

Wang Sufang, chairman of the board, told reporters that these flower styles are all original works of designers and incorporate many elements of Chinese culture.

Now, their works are well received by customers both at home and abroad.

"In the past, Keqiao textile enterprises were keen to buy flowers and fabrics from Korea, France, Italy and other countries. Now foreign enterprises are buying flower patterns from domestic creative organizations, which is mainly due to the perfect combination of Chinese cultural elements and textiles."

Wang Sufang said that the nation is also the world, and the oriental culture brings not only creativity to the textile industry, but also the creativity of the textile industry.

"The popular elements abroad must be studied. This is the pace of keeping pace with fashion. However, extensive and profound Chinese cultural elements are well excavated and incorporated into textile innovation, which can give new life to textile fabrics, and textile fabrics can also become the world's most attractive works of art."

Shaoxing County wing Tong Printing Co., Ltd., the person in charge said.

In recent years, "Yong Tong printing" has set up a product research and development center, employing famous painters and scholars from China as cultural consultants, focusing on the cultural development of textiles, applying traditional Chinese painting and calligraphy to textile fabrics, and successfully developing textile products with rich Chinese cultural characteristics and local cultural characteristics in Shaoxing, which greatly improved the added value of products and successfully launched a business.

"Yu exhibition printing and dyeing" has also succeeded in pforming from traditional printing and dyeing enterprises to research and development textile and garment enterprises with cultural creativity.

Enterprises set up product research and development centers in Italy. They are fully integrated into Chinese cultural elements on the basis of absorbing fashion elements, and the hand-painted series of clothing developed by them are very popular among young people.

The company also opened a store in Hangzhou, successfully registered the brand, and stepped out of a new road of development.

"Textile enterprises in Keqiao are paying more and more attention to cultural grafting. They have realized that China's thousands of years of history and culture contain rich elements and great value.

They are making continuous efforts to develop, excavate and apply them to products through various efforts. "

Wu Haiyan, a famous fashion designer in China, commented on the gratifying changes of Keqiao textile enterprises.

What will the integration of culture and textile industry bring? "Xie Jianwen, general manager of Baolong dress", gave a good example to reporters.

"Red bean dress" is a successful brand.

The word "red bean" comes from an ancient Chinese poem: "red beans are born in the south, and there are several branches in the spring.

With the cultural connotation of red bean and acacia, this brand is popular with many people.

"Chinese traditional culture is an inexhaustible treasure of textile enterprises. There are many things worth thinking about by our textile enterprises."

Gu Jieping, chairman of Zhejiang Ranshall Vedin Garments Co. Ltd., has a special fondness for Chinese traditional culture. The casual clothes developed by enterprises are fully integrated into Chinese elements such as embroidery and fringes, and are very popular in the US market.

She told reporters that China has the famous Xiang embroidery, and the use of Xiang embroidery to the evening dress abroad, the price is several times higher than the ordinary evening dress. The costumes with Chinese Xiang embroidery are symbols of culture and brand abroad, followed by many world famous brands.

When the fashion capital of Paris and Milan are on the streets of embroidery and Tang costumes, should our textile enterprises turn back to re-examine our textile industry and find a new way of creative textile industry? Fortunately, many textile enterprises in our county have begun to realize that cultural, historical and national are all in the world, and they can all be at the forefront of the trend.

Whether it is home textiles, fabrics, clothing, flower patterns...

The fine elements in Chinese culture are slowly changing the development concept of Keqiao textile enterprises.

We are looking forward to more collisions between culture and textile, and the world textile is not far away from China.