China'S Clothing Industry: The Rise Of Ice And Fire

"The most important event affecting the world in the first 10 years of twenty-first Century is neither" 9.11 "in 2001, nor the subsequent wars in Afghanistan and Iraq, but" the rise of China ".

Zai Kai ya, editor in chief of the times magazine, said so.

The new century does seem to have a special liking for China.

Statistics show that in 2010, China's total GDP reached 6 trillion and 40 billion, surpassing Japan to become the second largest world economy.

China's economy has ushered in a golden age.

However, in the eyes of Drucker and other western mainstream sociologists, the rise of enterprises is more worthy of expectation than the rise of the country.

At present, Chinese enterprises are encountering macro changes, as if they were sailing on a vast ocean, and they encountered an unprecedented storm.

For a time, there are countless sunken and stranded people.

In every era of change, there will always be some people who will fall and some people will be created.

In 2011, it is a terrified day for those who are content with the status quo. It is a rare opportunity for the challenger.

When the storm is going to be flat, Chinese clothing dominant enterprises represented by seven wolves, Si Fan and exceptions are making great efforts to compete with others. With the development of many sports brands represented by Anta, 31st, Lining, PEAK, and so on, the Chinese clothing industry cluster enterprises, represented by Humen, have achieved great changes from card to brand.

The domestic cutting-edge designers have taken Chinese traditional culture as the source of inspiration for design innovation. With their respective understanding of Chinese classical art, using various creative techniques and techniques, the Chinese and Western fashion art has been reorganized and reinterpreted, and different Oriental fashion charm and colorful Chinese style have been interpreted.

The vitality and confidence emanating from them swept away the gloom of the crisis.

In the next 3-5 years, China's garment industry will enter a stage of rapid growth, and industrial advantage resources will begin to cluster into large enterprises.

For many small and medium-sized clothing enterprises, if there is not enough resources, including funds ready, it is likely to be eliminated.

So SMEs want to upgrade their own industries and form competitive advantages through the financing process of the capital market.

However, after a lot of hard and successful IPO, many enterprises have found that their harvest is not as big as they expected.

In fact, the listing is not the end of the development of enterprises, but just a "weapon" on the way to enterprises.

At the same time, in view of the fact that clothing prices, consumption growth slowed down and sustained high inflation pressure had a certain impact on consumption, coupled with the rising operating costs of retailers and the backlog of sales channels, the competition in China's clothing market was further intensified.

Behind the "horse race enclosure" of enterprises, the market accommodation limit, marketing management level and so on all torture the terminal expansion of clothing enterprises.

The terminal expansion of garment enterprises is not only a practical channel, but also the focus of competition.

In recent years, e-commerce has created a "legend" for the clothing industry.

In November 11th, Taobao mall created a record of selling 3 billion 360 million yuan a day in "Shen Jie Jie".

But with the rapid expansion of the whole B2C market, the low quality and low price management strategy also leads to vicious competition in the industry.

As the opening year of 12th Five-Year - 2011, China's apparel industry is facing a series of labor pains in the process of pforming its development mode and realizing industrial pformation.

The current Chinese garment industry is just like the high speed rail. The capacity and market have been rapidly enlarged, the brand has increased rapidly, the dealer has increased a lot, and the store has increased several times to a hundred times.

A lot of brands are created, and leaders start to clap their heads. In fact, more people need cost-effective trains, rather than "high-speed" railways.

Therefore, as the head of the enterprise, we should have a clear mind and think more about our core competitiveness rather than follow the crowd. Only in this way can the Chinese garment industry rise more smoothly and continuously.

We have reason to believe that after the test of "ice and fire", China's garment industry will be more mature and will grow again.