After 20 Years Of Struggle In The Footwear Industry Of Wenzhou, Zheng Zhicheng: I Only Make Shoes In My Life.

"No matter what changes will happen in the future, I will stick to shoes until I can't do that."

Because I have seen many examples of enterprises recovering and getting lost.

So, after he had his own strength, he chose to move the factory building to the original production building of "Buli Li". "This is also a reminder that we should focus on industry."

"I'm the one who makes shoes."

Zheng Zhicheng, 37, is from Nanchong, Sichuan.

"I'm the one who makes shoes."

Zheng Zhicheng said.

As he said, from 18 years old into the molding workshop as a general worker, to serve as a manager of shoe enterprises, and then to set up shoes enterprises today, Zheng Zhicheng's growth in every 20 years is related to shoes.

In 1992, Zheng Zhicheng, who had just graduated from secondary technical school, chose to go out to work as well as many young people there.

His first job was a general worker in a shoe factory in Dongguan.

And he started from that time.

In 1993, Zheng Zhicheng came to Wenzhou and entered a private shoe company named Huade.

After four years of "Huade" polishing, he jumped into the famous shoe industry of the time.

The group is the first enterprise group of leather shoes industry in Wenzhou Province approved by the provincial administration of industry and Commerce and the municipal government of Wenzhou, and the first "Chinese shoe king" in the region.

Zheng Zhicheng said that in the next 5 years, it was the most important 5 years in his life.

There, he not only completed the pformation from industrial workers to professional managers, but also personally experienced several reforms within the "bully".

In Zheng Zhicheng's eyes, Wang Yuejin, the chairman of "bully", is actually a very motivated and energetic person.

"He is the first Wenzhou boss to put" credit card "in the product. He is also the first owner of Wenzhou private enterprise to implement shareholding system.

As we all know, "bully" is caused by blind investment in mining, resulting in the fragmentation of capital chain.

But in Zheng Zhicheng's view, this is only one reason for the sudden death of "bully".

More importantly, Wang Yuejin abandoned the main business of shoemaking.

"In order to invest in mining industry, the production scale of" bully "has been shrinking, and when it closures, its employees have been reduced from more than 1000 people in my time to less than 300 people.

In 2004, Zheng Zhicheng was dug up by a local shoe manufacturer in Wenzhou as director of the factory.

Two years later, he and his wife used their about 300000 yuan earned from working for many years to start their own Hongcheng shoe upper processing factory.

"Until this year, we officially renamed the Hongcheng shoe industry, and the business nature is also changed from the individual business to the company."

Until now, Zheng Zhicheng still remembered the day of August 15, 2009.

On that day, he received the news of Wang Yuejin's sudden departure from his old boss.

"I wasn't particularly surprised, but I felt that the day was too fast.

What a good company, that's all. "

"I am small but I will grow up."

At the beginning of this year, Zheng Zhicheng found Wu Ronghui, vice president of the French group. He said he wanted to rent the original production workshop of the bully group.

After the collapse of "tyrant force", the largest lender of the debt group took over the whole industry of "bully" through "debt to equity swap".

Because shoemaking is not the director of the French school, after the asset debt repayment is completed, the "tyrant" shoe making industry is completely abandoned.

"Buli" headquarters has also become the office of the nine degree space design company, a wholly owned subsidiary of the French school.

After listening to Zheng Zhicheng's five years of growth in "Buli", and knowing that he wanted to lead the "bully" old staff to reinvigorate their minds, Wu Ronghui agreed to Zheng Zhicheng's request.

"Actually, two years ago, when" bully "went bankrupt, I moved the idea of renting a factory building, but I didn't have enough strength at that time.

Zheng Zhicheng told reporters that the company now has 260 employees, of whom the old "Buli" employees exceed half of the total number.

"Every time I walk into this building and see these people, I remind myself that I have to concentrate on doing business."

Although today's Hongcheng shoe industry already has 2 molding lines, 6 sewing machine lines, nearly 3000 pairs of Nissan shoes, and an annual output value of 25 million, Zheng Zhicheng clearly positioned Hongcheng as a micro enterprise.

"An enterprise like ours is a labor-intensive micro enterprise."

"We are small indeed, but it does not mean that I am disappointed in this line.

Shoes need to be worn by everyone, so long as they are conscientiously done, there is still much to do.

Zheng Zhicheng said.

"I want to make" mortgage shoes ".

With such clear positioning, there will be clear directions for development.

Zheng Zhicheng told reporters that he also had five and ten years plan for enterprises.

The first five years were mainly in the stage of practicing internal strength.

"Although our enterprises are mainly based on generation processing, they can still be pformed and upgraded. Only according to our present development, we can only reduce production costs and increase profit margins by improving the management level of the enterprises and producing fine operation."

According to its plan, after five years, the annual output value of the company will quadruple to 100 million yuan, and the scale of production will be doubled.

"But with this scale of production, I am not going to expand again.

My idea is to improve the added value of the industry and make shoes with brand and quality on this basis.

One day in the first half of this year, Zheng Zhicheng accidentally saw a luxury high-end mobile phone mortgage report on the plane to Beijing.

"I hope that in my lifetime, people will also be able to produce shoes that people are willing to buy by mortgage. That will really give us China.