Marketing Innovation Is Beginning To See In Fashion Market.

The development of garment industry, especially the rapid development of circulation, poses a greater challenge to the professional market as an important channel of circulation. It is becoming more and more important to combine modern marketing methods to enhance the overall competitiveness of the professional market.

Some forerunners in the industry have explored some effective methods, such as e-commerce marketing and tourism shopping.

Under the new economic environment of global economic integration, more and more enterprises attach importance to modern marketing.

From the practice of professional marketing management in China, there are still many markets struggling with traditional marketing methods, and the idea of "sitting waiting for rent" still exists in varying degrees.

But in the research of China textile, Tongli found that there are some specialized markets with advanced marketing concepts. They have formulated a positive marketing policy, taking full account of all aspects of marketing policy implementation, including the interests of all parties, such as market players, middle distributors, buyers and customers, so as to meet their needs as much as possible, and integrate various resources to enhance their market competitiveness and business area.

Expand marketing channels

The specialized market is a city and a well.

A city has gates to meet the needs of the four seas and create a market, and if it satisfies itself for a long time, the city becomes a well, and the manager becomes a frog in the well.

Only to jump out of the well.

In 2009, the management team of Beijing Tianya building and some merchants went to Russia to conduct a comprehensive survey of the two tier markets.

During the nearly 10 days' inspection, the delegation visited Moscow, Kazan, UFA, Chelyabinsk, Yekaterinburg, Novosibirsk and other cities in the light textile association, light industry market, professional market and other commercial establishments.

After investigation, management and merchants have a deeper understanding of the current situation of the Russian two tier market. The market management layer also helps merchants develop new channels in the two tier market of Russia, so that the marketing channel of merchants can be gradually pformed from the traditional single wholesale mode to the wholesale and retail terminal mode.

In 2010, the Guangzhou white horse clothing national exhibition, Beijing Railway Station, Zhengzhou Railway Station, and supply and demand joint meeting was successfully held, and thousands of brand clothing new products in the white horse clothing market were displayed at the docking conference.

After two stages of development of wholesale and brand incubation, the white horse has been developed to control the terminal and join the monopoly stage, aiming at helping the best players in the market to master the terminal market, and open the franchised stores and stores to the whole country.

The cooperation between the white horse and Tianya, Zhengzhou and Xi Liu is aimed at win win, which further expands the influence of the white horse market in the national market.

Combination of tourism and shopping

Grafting local tourism resources to further increase the retail sales of distributors and improve the scope of customer service is one of the marketing methods adopted by many markets at present.

The integration of tourism and commerce is a major feature of Changshu's tourism development.

At present, Changshu has successfully built third national and 4A shopping tourist areas in Jiangsu, China's Changshu clothing city.

Here, the slogan "shopping paradise, clothing and ocean" can be seen everywhere. The combination of business and tourism has promoted the development of Commerce and trade. It has also fully demonstrated the image of Changshu's "Jiangnan business capital tourist attraction".

Shenyang five love market is a 4A level shopping and tourist attraction with no mountain and no water but full of tourism wonders.

"Shenyang five love Inter City Shopping Tour" launched in Dandong, has been popular with many two class clothing agents.

In the past, these Dandong clothing dealers needed to travel long distances to long-distance bus stations, and then travel to buses or taxis in Shenyang.

Due to the need to carry tens of thousands of dollars in cash to Shenyang, the safety of the way is not guaranteed. This shopping tour team has provided great convenience for these people and has been welcomed by clothing agents and distributors.

As the leading market of leather industry in China, Haining China Leather City has also used its success to explain another modern industry model which is based on modern marketing mode.

In order to build the market into a national 4A level scenic spot, leather city has expanded the two phase of the market, built a cultural square, a water park and a video game city, and introduced special restaurants, so as to enrich the market connotation and extend the consumption time.

At the same time, leather city also makes full use of the new image of 4A tourist attractions, has participated in the rendezvous and rendezvous many times, and has established extensive business contacts with the vast number of travel agencies.

Clever use of event marketing

In August 12, 2008, all the famous websites in China published the news of 11 Bush visits to Beijing Xiushui market.

This event has become a gimmick for promoting the popularity of the professional market, and has also created a successful case of event marketing.

Zhuzhou Lu Song Yan Di business dress Festival is an important platform for foreign exchange to enhance local clothing brand influence and create a first-class Chinese clothing city. After seven sessions, it has become increasingly mature and perfect.

The theme festival of costumes is rich in content, including the theme competitions such as the costume design competition, the model competition, the business activities such as forums, meetings and meetings, as well as a series of colorful and resonant cultural activities, such as the worship of Yan Emperor's ancestor, which truly highlights the central theme of the festival of the people of Zhuzhou.

As a representative of the garment industry in Guangzhou, white horse is providing business opportunities for merchants through the annual White Horse clothing procurement Festival, building bridges for cooperation and communication among brand dealers, agents and retailers in various professional markets, and creating a comprehensive trade platform.

The costume festival has played an exemplary role in integrating channels and exploring new marketing methods for garment market.

In addition, the "China north costume rookie design competition" hosted by the West China business city, and the "Humen Cup" International Youth Design Competition in Guangdong are also successful examples of event marketing.

Wading Electronic Commerce

E-commerce, as a new marketing tool, is a substitute for professional market or an indispensable way of marketing? Some markets are still thinking about wait-and-see, and some other professional markets that are the first ones have begun to act.

In January 2009, in the tide of financial tsunami, the trade website of Tianya yabao365 against Russia launched a promising fire for this financial winter, becoming a highlight of the foreign trade service platform.

At that time, the sales volume of department stores in the main developed countries of the world decreased, and the sales volume of the network rose sharply, and the response was hot.

As the entry point of seamless trade, e-commerce platform has greatly saved the expenses due to space distance, and has obvious advantages in cost saving.

Sijiqing clothing market is one of the earliest professional markets to launch online pactions. In 2002, Sijiqing apparel network B2B information platform was launched.

In February 2011, the market officially entered the platform of Alibaba Chinese station and became the first Alibaba professional market user.

From traditional sales to e-commerce, it has become another new platform for the pformation and upgrading of clothing in Sijiqing.

In Humen, the traditional way of trading is still the mainstream, but when e-commerce is becoming more and more serious, Humen costumes are also unwilling to lag behind to carry out online "experience".

In recent years, shopping centres such as "big Ying" and "rich people" have invested heavily in developing the network marketing market in Humen, trying to create a new marketing mode.

In particular, Humen Daying Oriental International Women's wear city is vigorously promoting the "1+1" development model of the entity store + e-business platform. The results are beginning to show, attracting more than 500 merchants to enter.