Christmas Popular Network This Year

UK: online business opens up counter

Last year's British

In fact, last year some well prepared businesses have already tasted the sweetness of online sales.

For example, in the last Christmas shopping season, in the 5 weeks before January 1st, the largest in Britain.

Last year's Christmas online sales boom brought great inspiration to British businesses. Many businesses are planning to copy this successful experience this year, trying to sell them through the Internet, mobile phones and social media websites, so that customers can buy their favorite products at the time, place and way they choose.

British consumer experts remind retailers that this Christmas shopping season, customers want to get more experience and get more convenience through new ways.

Some experts speculate that online sales will increase by at least 20% this Christmas.

However, just when the traditional retailer did not make the 24 hour online shopping mall flourishing, eBay, the leader of e-commerce, did the opposite.

In early December, eBay opened a physical store in Soho District in central London, and launched a "counter charge" to the traditional shops on the streets of Oxford.

In the exhibition shop, which has just been open for several days, the exhibition shows that

In this small exhibition shop, an independent area has been set up, and 8 tablet computers have been set up to enable customers to browse and purchase nearly two hundred million items on the billion dollar website in the current entity store with only 200 products.

"We have provided a Christmas shopping choice in the crowded central London area," Miriam Rahag said. "We do not have to queue up for checkout, nor do we have to buy a big bag and pack a bus to go home after we buy it."

Rahag did not forget to mention that online shopping is not affected by weather, rain or snow.

But what he did not mention is that if you encounter bad weather like last year, the online shopping delivery will also be greatly delayed.

However, the practice of opening up a physical store by online retailers has also caused much criticism.

Niels Riberm, who had been wandering around the shop with curiosity, felt that this way of doing things was a bit of a "trick to the East". He said: "the charm of online shopping is that sitting at home can buy what you want, but if you go shopping in the shop and wait for delivery, is it not superfluous?" {page_break}

France: the middle and old aged people are "half the sky".

Despite the gloom of the European sovereign debt crisis, the Christmas consumption of French people is still decreasing this winter, especially when online shopping reaches its peak in the Christmas season.

With the popularity of online shopping, Frenchmen are becoming more and more enthusiastic about it.

According to the survey, the impact of Christmas shopping peak on French online stores is increasing. 40% of the annual turnover of online stores was realized in November and December.

Cdiscount, France's largest shopping site, doubled its handling capacity during the Christmas season in December this year, reaching 90 thousand packages a day, and a truck carrying parcels from the warehouse every 12 minutes.

The French post system handled 1 million 700 thousand packages in December 12th, and is expected to peak before Christmas this year, which also refreshed the record of postal parcel day processing over the years.

The volume of postal parcels has reached a new high year after year, which is directly related to the surge in online shopping.

According to the French survey, 2/3 of French Internet users plan to buy Christmas gifts online.

The French retail research center predicts that French households will spend 521 euros on gifts this year, 405 of which will be purchased from shopping centres, and 116 euros will be realized through the Internet.

However, it can be seen from the proportion of French family budget that the amount of online shopping is not small but still far below the purchase amount of physical stores.

The French still prefer to go shopping centers to buy gifts for relatives and friends, because these places also have the price advantage, and the goods are relatively complete, which can save time and achieve one-stop shopping.

In 2010, there were 38 million 600 thousand Internet users in France, of whom 28 million had shoppers online.

EBay, Am AZON and local websites

Cdiscount is the most popular online shopping website in France.

Frenchmen buy online travel, ticketing, clothing, cultural products, electronic products and so on.

With the popularity of smart phones, 12% of French online shoppers, 3 million Frenchmen, are shopping online through their mobile phones.

However, in general, the French online shopping industry is not outstanding in the developed countries in Europe.

Although the total volume of e-commerce in France ranks first in the continent, it is not even half of that in Britain.

The proportion of French companies selling products on the Internet is also not high.

In 2010, only 19% of the companies had Internet sales, which were lower than the average 27 of the EU's 27 countries, and the proportion of Norway's 57% in the first place.

Another interesting phenomenon is that the middle aged and elderly people have taken up the "half sky" of the French online shopping industry.

According to France

A survey by LH 2 market research shows that among French online shopping groups, 34% of the elderly people over 50 years old account for nearly half of the total e-commerce consumption in France in 2010.

Tourism products are the most popular products for the elderly. Over 50 of Internet shoppers over the age of 79% have bought online travel products, air tickets and train tickets online.

Stationery, electronic products, clothing and household electrical appliances are also their interest in online shopping.

In addition, online shoppers over the age of 50 spend online 137 euros per month, accounting for 39% of their daily monthly consumption.

That is to say, this age group spends up to 1644 euros a year on online shopping, which is 436 euros higher than the national average.

The survey also shows that in the next 10 years, Frenchmen aged 50 to 70 will become the main consumers of e-commerce in France.

By 2015, the middle-aged and elderly people over the age of 50 will account for half of the French online shoppers.

Their consumption will mainly focus on health, food, insurance, home and decoration.

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Us: online Monday shopping Carnival

In the United States, the first day after Thanksgiving is called "black Friday", and businesses will launch many super discount special items on this day to attract customers. This marks the beginning of the Christmas shopping season in the United States for more than a month.

With the rise of online shopping in recent years, shopping websites will give the biggest discount on the first Monday after Thanksgiving. Internet Monday has become a shopping carnival for Americans in the same place as "black Friday".

This year shopping season is especially popular among Americans.

Before the shopping season, Amason, Am, eBay and other traditional shopping mall websites such as Messi have produced dazzling information about merchandise discounts.

Online sellers also keep sending emails to consumers in their mailboxes.

With the temptation of strong discounts, consumers are making an extraordinary effort.

According to statistics, up to now, the US consumer has spent $18 billion 700 million on the Internet during the shopping season, an increase of 15% over the same period last year.

Just after Thanksgiving Day, "online Monday" day, consumers spent a record $1 billion 300 million online shopping, an increase of 22% over last year.

Analysts believe that this year's online shopping can achieve such a remarkable record, an important reason is that the seller gave attractive discount, and there are a large number of postage free services.

Statistics show that over 2/3 of online shopping orders during Thanksgiving are free of postage service.

In addition, another important reason is that with the popularity of smart phones and tablet computers, consumers can more easily purchase online on their mobile devices.

On Monday, many people work in offices, so many consumers place orders through their mobile devices.

In recent years, more and more Americans are interested in shopping online.

As far as journalists' personal experience is concerned, the advantages of online shopping are very obvious.

First, convenience.

You don't have to drive to the store in the middle of the night to queue up for cheap goods.

And you can quickly check the discount rates of different websites and compare prices, which is much easier than going to one store after another.

Second, a big discount.

Nowadays, the price of many products is cheaper than that of physical stores, especially for many electronic products. The discount on the Internet is much higher than that of physical stores.

According to the price comparison website statistics, 94% of the common electronic products are cheaper than the physical stores.

For example, online shopping.

The average price of the GPS navigator is 24% cheaper than that of the physical store.

Third, there are many free mailing services, and the return is very convenient.

Many online shopping now offer free post service after more than a certain amount of consumption, and do not need to carry them to the door.

In addition, if it is not satisfied, it is also very convenient to return, and the seller will not refuse.

When journalists bought shoes or clothes on the Internet several times, they felt dissatisfied, so they chose to return products, and the seller did not complain.

Besides, the quality of online shopping in the United States is relatively reliable.

Reporters have not yet encountered the situation of brand and quality fraud when shopping online.

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Japan: online shopping has become part of life

With the approaching of Christmas and the end of the year, several major online shopping mall pactions in Japan are unusually hot.

Reporters in Japan's largest online shopping platform "Lotte market" to see that the recent Christmas cake, Christmas tree and "imperial Festival cuisine" (Japanese New Year's food to eat) trading volume is very large, and some shops sell nearly 5000 products within a month.

Lotte has said its sales of Christmas Special Collections on its website are 1.5 times that of the same period last year.

There are three main shopping mall in Japan: Lotte market, Japan Amazon and Japan YAHOO.

Lotte market is the largest comprehensive online shopping platform in Japan. Currently, there are 12.7 online shops and about 87500000 registered goods. As of December this year, the total circulation has exceeded 1 trillion yen.

Most shops in the mall have physical shops, so the service is relatively guaranteed. However, because it charges the store, the price is not much cheaper than the physical store price.

The strength of Amazon is selling books, but in recent years the scope of pactions has also expanded to various fields such as household appliances, food, clothing and so on.

YAHOO, Japan, is divided into two channels, YAHOO mall and YAHOO auctions, especially auctions, the most distinctive feature, because everyone can sell things on them, and can often find super cheap goods.

However, because of the low entry threshold, the quality of goods is sometimes difficult to guarantee.

In addition to online shopping mall, there are many traditional retail stores and physical shops in Japan also have their own shopping platform.

For example, the online shopping platform set up by famous department stores such as San Yue and Xi you recently has a very large volume of pactions.

At the end of the year, Japanese people had the habit of giving gifts to each other. The products of these high-end department stores were very popular because they could reflect the grade.

Online shopping has become an important part of Japanese life.

Japan's 2011 edition of the Internet white paper shows that in a survey on "Internet use purposes" (multi choice), 83% of respondents answered "searching for information related to goods, services and shopping", while 82.7% answered "online shopping".

The third and fourth places are "receiving e-mail" and "browsing the news and weather forecast".

Lotte Company recently announced the ranking of hot products in 2011, ranking the top among commodities such as rice, water and washing products.

According to Lotte Company analysis, the consumption characteristic of 2011 is "online shopping". After the East Japan earthquake, people tend to be rational in shopping and pay more and more attention to buying necessities by means of a convenient network.

The rapid development of online shopping in Japan is closely related to the rapid popularization of Internet and mobile Internet.

In addition, the developed logistics industry also provides the basic conditions for online shopping.

Japanese express can not only specify the delivery date, but also specify the time of delivery. The courier is able to deliver the merchandise on time to the customer.

In addition, the more and more perfect online banking settlement system also provides a guarantee for the development of online shopping.

However, with the rapid growth of online shopping, the problem of cyber crime such as fraudulent use of network sales and auctions is increasing.

According to the Japanese intelligence processing and Promotion Agency (IPA), since July 2011, there have been about 4000 incidents of theft of accounts on large online shopping service platforms. Many victims claimed that they were "buying" many unknown products.