Christmas Shopping: Internet Or Street?

Facing the Christmas business that has arrived earlier, the people of Jining

low-end market

Variety price online store

"Next week is Christmas, but the atmosphere of Christmas is very strong, wholesale.

"Jining's individual industrial and commercial households mainly purchase from Ji'nan, Linyi and other wholesale clothing markets."

Zhang Yihua, a staff member of the industrial and commercial bureau of Central District of Jining, has been responsible for market inspection for many years and is very clear about the market situation. She explained that "merchants who are turning around the cost and profit are unwilling to spend a lot of money to find a good source of goods."

The low end market is practical and cheap, and the consumption trend is lagging behind.

This paved the way for online store related merchandise sales.

Zhang Yihua said.

In December 13th, the reporter retrieved "Christmas gifts" and "Christmas gifts" on Taobao. The price was locked within 20 yuan, and the results were 53365 and 100609, respectively. The low price and relatively exquisite workmanship kept the store away.

Middle and high-end market

Entity store experience shop

"It is self deception to say that it has not been affected by online shopping.

More than a year ago, customers who came to our store would buy whatever clothes they saw. Now they see more, try more, take pictures more, and only pay less for independent horses.

Zhang Yanhui, a store clerk of the Ginza mall in Jining, admitted that "the famous brand entity shop has become an online shop's" experiential shop "and has somehow made a wedding dress for others.

Ms. Li Dan, who lives near the grass bridge mouth, told reporters, "try clothes at the store first, then try to write down the number of the goods, then find the purchase online. Generally, they can hit about 30 percent off of the shop price. It is very normal to save hundreds of times at a time. The goods purchased are not on the right track."

According to Zhang Yihua, the main battleground of Christmas business is concentrated in large stores such as Ginza, GUI he and canal city. The main force of promotion is undoubtedly high-end products, among which women's clothing, cosmetics, household appliances and other digital products are especially concerned, which coincides with the seamless products of online shopping.

The so-called "narrow encounter" wins the brave. Although the entity store is ready to be ready and ready to be sold, it is regarded as the eyeshot shop by the entity store. It still takes advantage of its low cost, various forms of sales promotion, and easy to form interest groups.

Live in crevice

Alliances enhance bargaining power

"At present, e-commerce does not have the strength to replace the physical store.

Enterprises will not easily abandon the mature offline channels.

Wang Yan, director of management department, School of economics, Qufu Normal University, said.

Ms. Wu Xia, who has a wealth of business experience, has opened three online stores such as "MISS Ming makeup" in Taobao since 2009, but eventually chose to return to the store. She told reporters, "the risks of online shops are small but their profits are low.

Relatively speaking, although the physical store should be under multiple pressures, the development prospect is still very good. "

In regard to the specific measures of "confrontation" in the Christmas business war, Wang Yan believes that manufacturers should take the initiative to seek strategic pformation, moderately reduce the loss of profits in the intermediate links, and make use of various trade channels and relatively uniform product prices, which will help entities store their interests.

Wang Yan also suggested that entity stores should jointly establish price alliances and industry associations to strive for stronger bargaining power. The enlarged marketing space can make the sales of physical stores more flexible.

In particular, in the Christmas business war, sales promotion often determines sales volume, and the ability to negotiate is the best way to compete.

"Of course, the reason why many traditional brands are large-scale" touches the net "is also to occupy the important sales channel of the Internet. If we use the converse thinking of" keep each other down and compromise with each other "to seek for channel integration, we may also provide a way of thinking for the store.

Wang Yan said.