Christmas "Shopping" Should Be Cautious; &Nbsp; &Nbsp; &Nbsp; Watch Out For Festivals To "Rob Japan".

December 21st, "right away."

Christmas is coming this weekend, and soon next is new year's day and Spring Festival.

Last week, Ms. Zhang accompanied her husband to buy clothes in a shopping mall in the city. She spent a lot of shopping in a shopping mall. She bought a sweater, a cotton padded jacket and so on, and spent a total of 15868 yuan.

"The clothes bought are all given a lower discount, some 22% off, some even 50 percent off".

Miss Zhang carried the shopping bag and returned it with a full load.

Miss Zhang, who usually had the habit of buying online, suddenly came to interest. She went online to see the price of the clothes she bought and clicked into the shop of a certain brand of men's clothing. After watching it, she lost all her pleasure.

"The same woolen sweater, the price of the shop is nearly 1000 yuan, and the price of the other trousers and cotton padded jacket is much lower than that of the shopping mall."

Ms. Zhang told reporters that this shop has a high crown rating, and the items sold are authentic, and the buyers are very good.

Ms. Zhang, who has had many years of online shopping experience, said that the price difference on the Internet is normal, but she feels that the price tag she bought is far from the online store.

How could the factory price be so high? Ms. Zhang was very puzzled. So she took her clothes back to the mall.

"Although the discount is low, the price tag is so high that it is still uncomfortable."

After consultation, Ms. Zhang returned the clothes purchased to the counter.

A person who sells clothes says that this phenomenon is widespread in the industry, even if the price of the same clothes is different from that of the first tier cities and the two or three tier cities.

Because the business war has intensified over the past two years, and businesses can not afford to lose money, the local chamber of Commerce has asked manufacturers to float the factory price up to 30% to 50%, and the price of men's clothing has gone up even more.

It is revealed that the garment industry can be basically divided into two parts: manufacturers and brands.

A slightly upscale brand clothing is often seven or eight times the retail price, so that the brand can make money.

Although some brands have their own processing plants, most of the orders will be given to manufacturers specializing in garment processing.

Although garment manufacturers have low profits, they can guarantee profits only if they are ordered.

In contrast, brands have to take more risks, from design to production, sales, and all kinds of expenses are very large. Many clothes are finally sold at a discount of 50 percent off, 30 percent off or even lower than the retail price.

The difference between the retail price and the factory price is different from that of clothing. The retail price of some men's clothing is about 5 times higher than the factory price, while the retail price of some luxury brands may be ten times the ex factory price.

Many domestic clothing brands have taken the high-end route to improve their profit margins, and prices have begun to conform to international standards. Brand names have bought or registered trademarks abroad and packaged their products into foreign brands.

"A pair of black pointed high-heeled shoes from 2000 yuan discount to 1000 yuan, a down jacket after a discount of more than 7000 yuan, I hope the business discount to play a bigger."

Yesterday, Miss Xu, who was shopping, planned her shopping plan. She spent 50% more than last year.

Miss Xu lamented that the price of winter clothes was much higher than that of last year.

When many shopping men are trying to try, there are people in the industry to remind consumers to "shine their eyes" and calm down the promotion.

When shopping centers promote sales, most of them take a combination of discount and rebate.

In holiday season, businesses are more willing to use coupons, such as "400 to 240 consumer coupons", in fact, a discount of about 40 percent off.

In the pricing of goods, merchants usually use the mantissa pricing method (mostly using 98 and 99 to make the mantissa to give consumers a sense of cheap goods), while sales promotion is just the opposite. Most of them use integer to give consumers a feeling of high return.

Coupons can make customers stay in the store for more time and bring more sales.

Although most shopping malls will reduce the discount point in sales promotion, the overall sales increase will be larger and the income of the mall will also increase.

"Never sold the right ones, but bought the right ones".

When consumers buy goods, they are better off than three stores. They should see the price tags clearly, especially when buying discount clothing, so that they can obtain regular invoices for the purpose of safeguarding their rights.

When buying clothes, we should also pay attention to clothing labels, and the discount clothing labels should have manufacturers, certificates and other related contents.