Breaking The "Six Robbery" &Nbsp; Traditional Retail Has Great Potential To Enter The Electricity Supplier.

No one is calm.

Taobao has been criticized by the relevant ministries and commissions for its "monopolistic suspicion". It looks very beautiful: Eleven big and unprecedented events have been promoted, and the whole network has been sensational, pat, Jingdong, Dangdang and so on.

tradition

21 News "Suning executives overweight difficult mode dilemma

Another news came from the Ministry of Commerce, Chang Xiao Cun, director of the market order division 20, in an interview with the Chinese government website. "The Ministry of Commerce will actively strive to include the regulations on online retail management in the next year's legislative plan of the State Council so that online shopping can be incorporated into the legal system."

There is no perfect business mode in the world.

Here are some views and suggestions on the differential development and co-existence of traditional retail and e-commerce modes, and the development of retailer business.

A regional supermarket chain company started two years ago to do e-commerce projects.

Led by the manager of the information department, it includes three or four commodity entry personnel, three art workers and three technicians.

After a year's work, sales are basically up to the salaries of the staff, and now they are in a dilemma. Let's put it right, obviously deficit. Cut it off. "What time is it? You don't have an electricity supplier!"

Such enterprises are not rare.

The sales scale of more than 10 billion yuan / year is often the top one in the prefecture and county level market. There is no shortage of retail elite. Why can't we do it well?

Through long-term observation, communication and judgement, there are at least six links to be improved.

First, the position is fuzzy, and what the strategic needs of enterprises do is tactical rehearsal.

Although the traditional supermarket is a small profit industry, but the electricity supplier project can not expect short-term revenue, there are different ways of playing.

Supermarkets, shopping malls, convenience stores as long as the site is properly selected, there are always some nearby passenger flow and suppliers' support. The site selection of the e-commerce project is the domain name. In theory, even President Obama can become your customer, but in fact, almost 99% of your employees' family members and community neighbors will not visit.

The electricity supplier project is the Internet business. It needs to be focused and exploded. Shopping experience, commodity combination and network promotion are indispensable.

In terms of mechanism, full empowerment is the key point. A subsidiary or independent business unit should be set up to report directly to the general manager or chairman.

Two, people are right, things will be right.

To the information department is to perfunctory, we will have to find a new group of people who understand the Internet and have enthusiasm and ability to do business and services, and then match a former director general who can be familiar with the procurement and distribution resources in the docking company, and let him be the vice president of traditional business.

Three, the number of telephone customers is three or four times that of website professionals, which is the structure of the website of the telephone shopping project.

Things are wrong, with the relevant cadres and staff learning is not enough.

Take your e-commerce project website to compare with Taobao, Jingdong, Yintai and suning.com. How do they do websites, pages, search and click response, and how customer service is more Internet? What kind of merchandise combination is more in line with online shopping habits?

I almost dare to bet: 90% of the retail business e-commerce project team has not seriously studied the Chinese e-commerce website.

The picture shows the Chinese business graph of IT manager world magazine.

Four, do not be afraid of electricity providers, do not be afraid of Taobao.

The biggest bottleneck of Taobao mall is the fact that the actual retail operation capacity is weak. They hate to put all the traditional retail businesses into the world, that is, the world of Taobao online shopping.

Is it possible? People all over the world know when the Korean people will go to the Russian Duma to win the CPPCC opinion for the seats of the upper house of the United States.

Five, after one or two years of failure, retailers' bosses have "regrets". They are rarely willing to recognize or recognize that talent reserves and investment vigour need to be strengthened. So more and more anxious retailers "love you in their hearts and minds are hard to open". In two or three years, diversified businesses such as real estate, department stores, shopping centers and so on can be used to cover up prospects, electricity providers and so on.

I sincerely encourage those aspiring and forward-looking retail business projects, decision-makers and executors, "do not use the hidden dragon", to see the bright moon, online shopping is one of the core armed forces of the future "territorial waters".

Six, we must give full play to the advantages of resources.

From 18 to 19, Wen Jiabao, premier of the State Council, studied in Jiangsu. He summed up the voice of the business owners as policy support, including funding, maintaining stable export policies and supporting policies including technological pformation.

Retailers are rich - cash flows are more active than those of online shopping providers who rely on venture capitalists or parent companies to invest in unprofitable investments. In this way, you are promising young people. They are "Playboys".

Traditional retailers, on the basis of healthy profits of their main businesses, must be bold and bold in doing business projects.