Guangzhou Shopping Malls Crazy Sales Promotion Survey: Promotion Tricky &Nbsp; Caution Hidden Rules

Factory pricing rules

1. raise pricing and cater for sales promotion

"A pair of JEEP pants, which I bought at Pazhou discount last year, was only 300 yuan.

Reporters recently went to the friendship store to see that the price of JEEP brand pants is 980 yuan -1400 yuan, according to the forty percent off calculation last weekend, the price is between 588 yuan -800 yuan.

Staff told reporters that the brand in the friendship store counters only participate in a two year friendship discount activities, the rest of the time are not discounted.

"I didn't catch up last weekend. I think we'll have to wait until next year for the discount."

At the same time, it is not difficult for consumers to find that in recent years,

A staff member of a women's shoe brand told reporters that in the past three years, the price of each pair of shoes has increased by about 100 yuan per year. On the one hand, because of the cost increase, on the other hand, the increasingly fierce sales promotion in the shopping malls is also the reason for the price increase.

Reporters at the weekend in modern

In recent years, clothing and footwear brands that are directly involved in the sales force are increasing.

An anonymous gold jewelry company director Zhang told the new express reporter: "if there is not enough strength, it is best not to think about cooperation with department stores."

Mr. Zhang said that the biggest advantage of cooperation with department stores is popularity and high trust, while gold and jewellery sales are the most popular and trusted line.

But Mr. Zhang admitted that when he was working with department stores, his position was more disadvantaged, and most of the profits were taken away by the mall.

2. let you "lose 1 yuan".

Many consumers found that when shopping, more and more commodities were priced at the end of "8" or "9", and the integer price of "0" was almost disappeared.

Reporters saw that, for example, CNE, STAC-CATO and other women's shoes, such as women's clothing brands such as IgG and lady's house, were priced at 9, while the price of Lies Dan's brand shoes was "8".

The difference is 1 yuan, that is, the pricing of integers is very subtle.

For consumers, from 800 to 799 yuan, it seems to have a lower ladder and a high degree of psychological acceptance.

For merchants, such pricing can also be used in the promotion war.

Last weekend, Tianhe City Department Store Lies Dan brand shoes counters launched a promotional activity of 300 yuan or 60 yuan separately. Miss Liu saw a pair of women's shoes with a price of 1198 yuan. "1198 yuan can only reduce 3 60 yuan. I would rather pay more than 2 yuan, so that it can meet fourth conditions of deducting 60 yuan."

Miss Liu is unhappy with the pricing of merchants.

The same is true when doing overall sales promotion in shopping malls. Many consumers have deep feelings. Why do they pay for the coupons? Every time they lose 1 yuan or 2 yuan, they can return the tickets again.

Consumers are also caught up in the "circular shopping trap". They have to add more money to get the amount of refund, which is similar to "mathematical game".

"The mall also has no 1 yuan to buy, and every time it is filled with socks."

Miss Liu said, "you can count on it, but you are not a businessman at all."

3. the difference between the same card and the same price is huge.

There were promotional activities in modern department stores and friendship stores along the Tianhe Road last weekend.

Under this influence, the same brand appeared different prices in different shopping malls, and even in the same store, it was also affected by activities.

Some consumers found that the price of a pair of single shoes with a price of 839 yuan for BELLE was twenty percent off yuan in Tianhe City last weekend, about 671 yuan, and 439 yuan after the discount in the modern market.

Yesterday, the price of modern department store shoes returned to twenty percent off.

In fact, the average price that the consumer saw in the modern half month ago was forty percent off of the original price. At that time, the daily price of Tianhe City and Guang Bai Zhongyi store was thirty percent off and twenty percent off respectively.

"The modern day price is not as good as it used to be, maybe it's for the promotion of Christmas shopping malls."

But what puzzles the consumer is that when the price changes one day, when will it be the most favorable?