2011 Shanghai Children'S Children'S Exhibition Of Excellent Birth And Good Health And The Shanghai International Children'S Wear Exhibition Ended.

11-13 November 2011, "

118 exhibitors from 13 countries and regions, including China, including Italy, France, Germany, Spain, Portugal, Finland, Korea, Japan, the United States and New Zealand, were actively involved in the exhibition, covering an area of 10000 square meters. They attracted 30288 spectators to attend the talks, including 10233 professional spectators and 896 overseas visitors.

The rapid growth of China's baby retailing industry in recent 10 years has attracted a large number of overseas children.

The two floor B2C exhibition area consists of three major sections: the brand sale area, the early education photography area and the Ya Ya activity area.

The popularity of the brand sales area is particularly popular. The famous baby brands such as Combi, Li Ying Fang, mushroom baby, Ying Shi, Kidd, Barbara and so on are all present. The high quality and low price preferential commodities attract the mother and child consumers' families to follow, and crazily purchase.

Three days after the exhibition, sales volume of special sale merchants hit a new high.

In order to enhance the brand promotion effect of exhibitors, the organizers opened a 200 square metre conference area at the exhibition site, and held media conferences and B2B trade fairs.

More than thirty baby industry media and well-known public media representatives were invited to attend the media meeting to interact with exhibitors and how to better select and use media platforms to promote brand image and enhance popularity.

The participating enterprises have received feedback from the media authority and counterpart, and benefit a lot from their communication.

During the exhibition, the B2B Trade Fair of "department store, brand agent special" and "network, catalog retailer and infant chain store" was held. All important businesses such as Bailian Group, Bao Daxiang, Huaihai youth department store, British treasure, Dangdang, red children and so on were present. Exhibitors took advantage of this platform to achieve direct dialogue and effective dialogue with the target customers. After the meeting, both sides said that both sides had achieved considerable results and achieved remarkable results.

Overseas exhibitors are very impressed. "Alexandra Curatolo", director of the European Exhibition Group, said: "through the trade fair, our European enterprises are more deeply and intuitively aware of the characteristics and status quo of the Chinese baby industry. The constructive suggestions given by the Chinese participants will help overseas enterprises to exploit the Chinese market according to local conditions."

After the exhibition, the organizers also paid a return visit to the exhibitors and professional audiences. Most of the respondents affirmed and praised the overall effect of the exhibition.

Meng Zong, the head of the market, is very satisfied with the results of this exhibition and the quality of the audience. We have met a number of new distributors, agents, baby shops and overseas buyers through the exhibition companies, laying the foundation for further business development in the coming year.

"We met a lot of target customers and buyers at the exhibition," said Jean, director of sales at ORCHESTRA KAZIBAO, the French children's wear brand. "The exchange is very enjoyable and has gained a lot. ORCHESTRA children's clothing is very confident that the next step will fully enter the Chinese market."

Ms. Xu, who is engaged in baby industry for dozens of years, now has two baby shops in Hangzhou. This time she went to Shanghai to visit the exhibition. When she accepted our research, she told us: "this year's exhibition has more brands and more complete products than in previous years. I have talked about several suppliers, and some of them have placed orders for next year.

2012 the eighth Shanghai international eugenics and pregnancy baby products Expo and Shanghai International Children's clothing and Supplies Fair will have more wonderful highlights that deserve your attention.