When Will Children's Home Textiles Return To The "Civilian" Route?

It is understood that the cost of adult home textiles is expensive. Price Many people are accustomed to it, but many consumers are helpless and unintelligible about the high price trend of children's home textiles. There seems to be a reasonable side to the argument about whether the price is unified with the value.

Voice of consumers: when will bedside products be put down?

In a Carrefour supermarket in Beijing, an ordinary set of children's bedclothes is three pieces. price 239 yuan, equivalent to the price of bed products.

A young couple said before the children's bedding counters: "the price of infant products is really unaffordable for families of ordinary economic conditions. A set of quilts and pillows and pillowcases also need at least 300 yuan, and we have just bought a set of children for children. clothing Spent nearly 100 yuan, the child's expenses rise with the increase of family income. Wei Wei, a real estate company engaged in sales, said: "with children, the household consumption expenditure has increased sharply, and the" advanced consumption "has occurred for a long time. The monthly income of nearly 3000 yuan is very low at the end of the month. When asked about the reasons for the higher prices of children's bedclothes, Ms. Wei gave such an answer: "smart businesses, based on the increasing status of the" single child ", have caught a lot of money from young families, such as watching their children grow up, watching women become Phoenix and spending money to create a sleeping environment for their children. If we are willing to buy beds at high prices from the point of view of caring for children, it is questionable that, compared to adult household textiles, children's home textile materials are frugal and easy to manufacture. Does this price really reflect their own value?

Many young parents have expressed the same puzzling: does the price of infant products run counter to their value? In fact, it is not only the low income families who complain about it, but also those families with higher incomes, they also think that the infant products are too expensive to accept. These parents have unanimously shared the same aspiration: when can expensive children's products be put down?

Dealer reason: high price representation reflects high cost essence.

In view of the high price of infant industry and whether there is a huge profit,, director of marketing in Beijing red children, believes: "generally speaking, the profit margin of infant products is around 30%. Such profit points can not be said to be huge profits. With the further intensification of market competition, the business of infant products will also become more and more difficult. Now the profits of most related products have dropped to below 30%. Some small companies simply can not earn money, and some even are on the verge of bankruptcy. To earn money, some famous brands abroad do have very high profits. The profits made by domestic brands are relatively good, but the profits are not huge, but they can not jump to conclusions.

A person in charge of AUSSINO bedside marketing in Beijing also said: "for children's bedding products, many people may think that children's bed materials are few, simple design, single style, and the price should be low to meet the needs of the market. This is actually a misunderstanding. The use of children's bedclothes also needs to be tailored from a large number of fabrics, instead of the "leftovers". Since the implementation of the new national textile standard, the entry threshold for children's home textiles market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles. On the other hand, children's products belong to the market price, there is no monopoly behavior, and the price depends on the market. This is understandable.

Expert analysis: there is still plenty of room for children's home textiles.

Experts in the industry believe that children's household textile products will continue to maintain their advantages over a long period of time. On the one hand, they will depend on the transformation of the new modern family concept and turn to the "advanced needs" of healthy and environmental protection from the "primitive pursuit" of eating good sleep and warm. High value-added household textile products will become a new market demand. On the other hand, China's children's home textile manufacturers have not yet formed a perfect market competition mechanism. Some manufacturers are still hovering at the stage of low quality and low price.

It is understood that China's domestic baby products industry is in its infancy, and the whole industry lacks leading enterprises. In the integration of various market segments, only some companies have begun to rise, and the extension of brands and the creation of sub brands are all in the process of preparation and trial. Foreign companies entering the Chinese infant product market are still using foreign formulations, failing to develop infant household textiles for the physical and growth characteristics of Chinese children, so it is difficult to form an independent strong brand.

The industry also believes that children's home textile manufacturers should be concerned about the growth of infants and young children from the perspective of national and national future. They can not take advantage of consumers' purchasing psychology, regardless of social interests, only take economic interests, and take high priced products for infants and young children. Although they have gained huge profits, they are short-sighted. I believe that in the near future, children's bedding products with high price will go down to the common people with a noble attitude, and an infant market with an economical and practical price will be formed.