Global Textile Giants Crack The Secrets Of High Profits
The recently concluded central economic work conference pointed out that we must firmly grasp the solid foundation of developing the real economy.
In December 21st, the 2011 industry China Annual Conference was held in Beijing, undertaking the historical mission of "gathering industrial strength and boosting the real economy". More than 100 industrial elites gathered together to find China's industrial strength.
Industry leaders dialogue held at the Forum
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The chairman of China Hi-Tech Group Corporation, Zhang Jie, the deputy general manager of China Coal Science and Engineering Group Co., Ltd., fan Po Ying, founder of northern light Vc firm, Xu Shenghong, chairman of Yikang (China) Investment Co., Xu Shenghong, chairman of the Hon investment group and CEO Chen Hong, and Feng Jun, micro-blog's chairman, are discussing how to achieve reverse growth in the 2012 adjustment period.
The following is a record of dialogue:
Song Lixin, President of excellence magazine, thanked the guests for the first round of questions. The time control was very good. Language control ability is also a manifestation of our ability to control risks.
In the second round, let's start with Zhang Jie and Feng Jun. Why did you start with the two of you? Because when I was talking with Zhang Chang, everyone said,
Textile industry
It is a sunset industry. It has refuted me for fifteen minutes. We know that Heng Tian is the largest company in the global textile industry. We all say that ships are difficult to turn around. Textile industry, no matter what industry, is still at the low end of the profits of the whole world textile industry, and is at a painful point on the smiling curve.
So I think what's the experience of pformation over the past few years?
As you know, although Zhang always said that 2012 would be more difficult than 2011.
But he still has full confidence that he can still maintain about 30% growth.
It's not a commercial secret, but I want to share with you the secrets of your high profits.
Zhang Jie, chairman of China Hi-Tech Group Corporation, will face a challenge at different stages of an enterprise's development.
First, let's talk about our textile. Traditional people think that textile is a sunset industry.
In the past, why is it a sunset industry? For the developed countries, the characteristics of their industries may decline.
So China's textile industry has developed rapidly in recent years.
However, with the rise of labor costs and the further upgrading of people's needs, new changes and conditions have taken place in industrial development.
But for this industry, he will never have a sunset industry.
Especially textiles, textile products are the only products that we will never buy in quantity.
Moreover, people's lives are always separated by products. They are textile products. There are no second such products.
When you get a piece of cloth, you need to wear a bathing suit when you swim.
No one knows that he has several clothes, but he knows several houses and several cars.
Therefore, the textile and garment industry, according to the continuous improvement of people's living standards, there are new demands.
Textile industry is not only a sunset industry, but also a carrier of a high-tech industry, and also a manifestation of the cultural industry.
In the conference room, Li Xin told me why it has something to do with the cultural industry. What do I mean by the cultural industry? The products produced by the cultural industry are products that meet the needs of spiritual needs. This is called the cultural industry.
Most of us buy daily life goods and industrial products, and cultural industries are more important to satisfy the needs of human beings.
Feng Jun spoke very well. Why did China put forward the great development and prosperity of culture? In fact, the development of Chinese economy and even the development of the world economy should enter a new stage in the development of cultural industry.
Because cultural products meet spiritual needs, they are actually changing your outlook on life and values.
It is to elevate the realm of life, not our traditional sermon, but gradually improve through the subtle details of cultural products.
I strongly agree that the future world, I say, is not simple.
compete
The world is not playing chess, you will die me, I will die you, but the world of checkers, many people play on the chessboard, who runs fast, who will win, who will run slowly, and who will lose.
For the economy, high-speed growth or decline, for enterprises, an eternal theme is in competition, what methods are quoted.
One important aspect of developing the cultural industry is whether we can produce such products or can we produce such enterprises.
We express our thoughts through our products, especially our Chinese thoughts.
In the past two years, we have made pformation. The pformation in the first two years is the usual business pformation.
From making spinning machines to making cars, why? Toyota Corporation is also making spinning machines, making cars, making automobile companies to do finance, why? Because all manufacturing sectors have financial plates, which is the thinking of ordinary people.
You can also win in one stage.
In the past, no matter what the downturn is, it will maintain a 30% growth. In the future, it will grow by 30%. No matter what profits or net profits, there is nothing special about it. The people here will do their best to do business, understand how to do business and grasp the opportunity.
However, it is necessary to create a new business mode to make the enterprise truly become an excellent enterprise and become a strong enterprise.
For example, apple, I agree with Feng Jun's point of view.
In the past two years, Heng Tian has made new explorations, hoping to create new models in the field of cultural industry.
People who care about us may know that we are working together in Beijing to establish a national fashion innovation center in Songzhuang. The fundamental purpose and task is to gather the companies and people who aspire to produce cultural products and create our cultural products together.
Culture
The Chinese people's harmony is reflected in the products.
I said, in the past, people chose where to live, and today they have to choose where to think.
Through the construction of such a platform, we can achieve new impetus in the cultural industry and realize the leap of the new development of Heng Tian.
So I have more reason to believe that in the future, we will have better development if we insist on going on like this.
But in fact, from a global perspective, there are many influences on the development of enterprises. Even as entrepreneurs, there are many inherent ideas wrong.
Including the way our government controls, I have just talked about three forces.
Economic control by foreigners is very helpless, or very sad, many of our backward countries, the economy is controlled by multinational companies, the economy completely controlled by itself, also very helpless, others are very sad to control, their control is very helpless.
Why are the developed countries very uncomfortable? All economies are controlled by operating molecules, and it is difficult for government forces to push them forward.
China's economy is all state-owned and inefficient. Now, part of the state is, how to make good use of the three forces, which is a test of the wisdom of the government. Now, as a small and medium-sized enterprise, it is subject to many institutional constraints.
If we break the restrictions of the system and act according to the market rules, we will do better.
Last but not least, the difficulty is always there, the key is to see where your wisdom is.
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