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Acceleration Of China's Outdoor Market Accelerations

2011/12/23 11:24:00 20

"With China's rise, China's outdoor products

market

It also ushered in a new blue sea year.

increase

The rate is between 30% and 50%, which is an outdoor market with a global growth rate.

Many international brands have been pushing the Chinese market, and the professional demeanor of professional outdoor sports shoes has led the "outdoor maniac" trend in the Chinese market.

The high cost of medical care and the promotion of environmental protection have made Chinese people have an interest in outdoor sports and tourism.

Enthusiasm

A surge.

This has also contributed to the rapid growth of China's outdoor products market.

Statistics show that retail sales of outdoor products in China are growing rapidly. In 2010, the retail sales of outdoor products exceeded 7 billion yuan, and maintained a 40% growth rate in recent years, becoming one of the fastest growing segments of the retail sector.

The sales volume of outdoor sporting goods for key large retail enterprises increased by 15.6% compared with that of sporting goods, and the proportion of outdoor sporting goods in sporting goods retail sales increased from 13.8% to 19.9%.

Surprisingly, despite rapid growth, China is still a potential regional market for foreign countries.

In 2010, the outdoor market in the United States reached 15 billion US dollars and the European Union reached 14 billion euros.

At present, there are more than 20 thousand camping sites with different themes and different stars in the United States, while only about 40 yuan in China. Some provinces in China have begun to attach importance to the construction of camping sites.

Insiders predict that "in the next few years, China's outdoor products industry will enter the explosive growth period at an annual rate of nearly 50%."

According to the marketing report of China's ten major outdoor brands, international brands still have overwhelming advantages in China's outdoor products market.

Such as Colombia, NORTHFACE, CONVERSE and Austria NORTHLAND as the representative of international brands, its sales account for 54.89% of China's overall outdoor market sales, almost double the local brand 22.46%.