Changchun Clothing Wholesale Households Encounter "Cold Winter"

We should welcome the arrival of "two sections" happily, but for Changchun. Market The clothing retailers, however, are not happy at all. The sharp drop in turnover has made many businessmen reluctant to have a happy year. Yesterday, when reporters visited many clothing wholesale stores in Changchun, they heard complaints from businessmen. According to the introduction, the current sales volume was at least 30% less than that of the same period last year.

Less shopping than shopping.

Yesterday, far east wholesale. market Mr. Chu sat on a stool on the front of a men's wholesale stall, but no one knew how worried he was. "There are quite a few people visiting the shop every day, but there are fewer people who buy it, and some people say it's half expensive and expensive."

He is not alone in distress. In front of a women's clothing booth in the Middle East market, the boss sighed, "it's much worse than last year. I often complain with my colleagues, and everyone is the same." According to her introduction, although December is clothing The industry's off-season, but this year's December is really "tasteless". "Take yesterday, I haven't opened the whole morning! I haven't sold one."

Revenue fell 40% year-on-year

It is said that sales volume is bad, no data can be lost. "One is sales volume, the other is income. These two data say that you know whether our business is really bad." Liu Dali, a clothing seller in the Far East, told reporters that he sold at least 70 men's clothing, compared with the same period last year, the overall sales volume was at least 30%, and this data has also been recognized by most merchants. Let's take a look at the income of merchants. Take Liu Da Ge as an example. "In the same period last year, I could achieve seven thousand or eight thousand net income a month, but this month, at most four thousand or five thousand, it has decreased by more than 40%."

Li Da Jie, who sells women's clothing, did not tell reporters that the net income of the month is only a word: "losing money is not enough, but it means nothing."

Close to two sections will affect sales volume.

After all, it has not yet reached the "two sections", so for merchants, it will usher in a small peak of sales volume in the next one or two months, but reporters find that many businessmen still can not afford to be interested in the arrival of new year's day and the Spring Festival. A boss of the clothing department of the Middle East market said he was in charge of clothing.

"This year's new year's day and the Spring Festival are close to us, but it's a bad thing, because we can sell two peaks apart from a distance. Many people will choose to place their products together once they are close. So our sales volume will be affected by some factors, so we do not expect this holiday to sell much better." Liu said.

The decline in purchasing power is the main reason.

What is the reason why businesses are hard to do? "The main reason is that the purchasing power of ordinary people is decreasing, and their pockets are short of money, so they can save money for a year by buying a garment." Brother Liu said with emotion.

In this regard, Liu, who manages women's clothing business, also said that the purchasing power of the people has indeed declined. In addition, some merchants said that in addition to the decline in purchasing power of the public, the increase in the cost of goods purchased by merchants resulted in the increase in the retail price of goods and the reason for the decline in sales. Liu said: "from my purchase situation, the price of cotton fabrics has increased from 30 yuan to 50 yuan, and down products have increased by 100 yuan, which is bound to be reflected in the terminal price." Coupled with the increasingly fierce competition in the service industry, the apparel industry has been declining this year.