Clothing Low Price Era Gradually Away

Market

Suo Xue is a fashion woman. This year her wardrobe update frequency has been significantly reduced, because the price of clothing is somewhat "small expensive".

The brand clothing prices of shopping malls are discouraging. Thousands of Yuan's overcoats and coats will make the working-class workers such as Suo Xue a bit too much to eat.

"Even with discount sales, the price is quite expensive."

Suo snow complained.

During the visit, reporters found that the clothing brand of shopping malls

The National Bureau of Statistics announced that in October 2011, the national consumer price level rose 5.5% year-on-year.

Among them, clothing prices rose 3.7% over the same period.

Clothing prices rose 4%, shoes prices rose 2.5%.

For clothing prices,

But reporters learned that the cotton price has jumped sharply since the second half of last year.

Related statistics show that cotton prices have risen all the way since October 2010, and in March this year, domestic cotton prices exceeded 30 thousand yuan / ton, reaching the highest value in 10 years, but then domestic cotton prices began to decline all the way to 19 thousand yuan / ton, or 44%.

The price of cotton has dropped, why did the clothing not stop the price increase, but it went up more fiercely?

The head of a garment processing enterprise in Guangzhou said that the cotton used by enterprises is mostly bought in the first half of this year, and the cost of labor is also rising.

According to the insiders, many textile enterprises are still in the stage of de stocking. The main reason is that cotton prices have risen sharply last year. Cotton mills have been hoarding cotton and expanding production capacity, and cotton prices have fallen sharply this year, far exceeding the general expectations of manufacturers.

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For factories engaged in garment processing, the pressure of rising production costs is great because the rise in labor costs is obvious.

Insiders told reporters that the wages of workers now rose by nearly three or four compared to before.

In addition, the circulation of many links also pushed up the retail price of clothing.

Finally, clothing is pferred to the consumer to be the last paragraph of the chain, that is, clothes into the shopping mall.

The cost of entering the market, renting the booth, brand publicity and labor costs has raised the price of clothing.

It has been estimated that a T-shirt, which costs more than 20 yuan, has been pferred from the factory to about 30 yuan from the factory to the provincial agent. It may turn into 50 yuan. When the agent reaches the market level, the price can rise to 80 yuan, and the final price entering the retail terminal will be decided by the brand popularity. The general brand may increase its price by about 5 times.

For the trend of clothing prices next year, Everbright Securities forecast analysis, in 2012, the textile and garment industry will benefit from consumption upgrading and urbanization process. At the same time, the growth of brand clothing enterprises' income in 2012 may be slower than that in 2011, but the gross profit margin can be strengthened.

People in the industry expect the garment market to rise too fast in 2011, and there will be a callback process in the next one or two years.

The rise of raw materials, labor, logistics, warehousing, advertising investment, channel construction, store rents, water and electricity costs is irreversible. The rise of rigid costs will end the era of low clothing prices.

This year, the expensive brand clothes of the shopping malls have made the eyes of fashionable girls such as Suo Xue put more emphasis on online clothing.

The online clothing retailers of van guest and dream bazaar attracted young urban families in 2011 with their simple, practical clothing styles and cheap people.

I hope that the sudden rise of Internet clothing can balance the trend of overall growth of clothing and give consumers more choices.