Australian Clothing Market

The clothing industry is one of the traditional industries in our city, and one of the pillar industries. There are thousands of large and small garment enterprises in our city, and there are hundreds of them. The total sales amount is up to ten billion yuan, and tax accounts for nearly 20% of the whole city. At present, the clothing market in our city is mainly in Japan, and some of them enter. Europe and America In Australia, the market is still blank. What Australian people wear and how to wear and how to open up the Australian clothing market have aroused interest of many garment enterprises. To this end, I visited and visited Australia in Australia this year. clothing In the market, we will share with you what we have seen and heard.

Australian apparel market

Australian clothing has several characteristics. One is leisure. T-shirts, big trousers, beach pants, sweatshirts and trousers are casual and easy-going in clothing, and there are few traces of deliberate dressing. The two is diversification. Because Australia is an emigrant country, it brings together immigrants from all countries and nations in the world, which determines that its clothing has its own characteristics and splendour. The three is personalization. Instead of keeping up with the fashion, it pays attention to the distinctive styles and colors of different groups. Four, do not pay attention to brand names. They are fastidious in style, not in pursuit of famous brands. Few people can name a few famous brands in the world. Even if they know, few people spend money on designer clothes. The five is to pay attention to the dress of different occasions and occasions. From Monday to Friday, men wear suits, neckties, leather shoes, women wear open collar skirts and high heels. After work and rest days, men wear light casual wear, while social occasions pay attention to their distinctive and eye-catching costumes.

According to the survey, Australia's imports of clothing accounted for over 70% of China's clothing and annual consumption of 15 billion Australian dollars. Clothing mainly comes from China, Indonesia and Fiji. Australia's clothing market is concerned about price, quality, environmental protection, delivery date and minimum order. Processing orders are characterized by many varieties, high quality, fast delivery and small orders. We welcome more professional processing enterprises. Fabrics are mainly cotton and linen. The way of cooperation is from general import to cooperation, that is, the Australian side should grasp the design, brand, raw materials, and China's processing and production. In the eyes of Australians, China is a garment factory, rather than a fashion maker. Clothing sales mainly in Sydney, Melbourne, Canberra, Pais, Brisbane and other major cities. Clothing dealers generally prefer direct trade to face-to-face, sample viewing and so on. The main platform is through the exhibition. The annual clothing exhibition will be held in Sydney and Melbourne. There are six main ways to sell clothes in Australia, one is the low price supermarket, the other is the national franchised store, the three is the local specialty store, the four is the high-end fashion shop, the five is the brand monopoly shop, and six is the network sale.

According to the situation of Australia and the facts of the clothing market, I believe that the coexistence of favorable and unfavorable factors in our Australian clothing market is due to our wisdom and courage.

Favorable factors:

First, Australia is located in the southern hemisphere, which is opposite to that of Japan, the United States and Europe in the northern hemisphere. Therefore, it can complement each other in the light and high season of clothing production, and can be filled with Australia's anti season orders to fill the clothing market in the Northern Hemisphere. The two is Australia's import tariff, from 17.5% to 10%, and then to 5%. It is reported that the tariff is expected to be abolished in 2015, which undoubtedly opens the door for the entry of clothing into the Australian market. Three, Australia has no quota restrictions on textile products, including garments. Four, the Australian climate is warm, especially in Sydney. There is no winter and summer. The annual air temperature is between 10 and 25 degrees Celsius (now 30 degrees Celsius). The demand for knitted garments is large, which is consistent with the product structure of our clothing enterprises. Five, Australia is a developed economic society. It attaches great importance to honesty and has little risk in the budget. Six is the sustained development of Australian economy, the increasing consumption of clothing and the booming market. Seven, compared with Japan, Europe and the United States, Australian clothing has its own characteristics in styles, specifications, colors and other technical indicators. Entering the Australian clothing market can expand our market vision and enhance our ability and level to adapt to the international market competition.

Unfavorable factors:

First, the total population of Australia is not large, and the clothing market is not very large; two, orders are mostly small quantities and varieties, which bring difficulties to production. Three, compared to the long-term market in Japan and Europe and the United States, we are relatively unfamiliar with the Australian clothing market, and have a process of understanding, cognition and familiarity.

According to market research, if we want to enter the Australian clothing market, the more feasible way is to use Australia to seek agency and aim at Australian brand clothing, and adopt the method of order production.

I think the following ways are difficult to operate. It is not feasible: first, we take samples to Australia to find the market. Generally speaking, our ready-made samples are difficult to adapt to the needs of the Australian market. For example, we are now producing a pair of men's sports pants for Japan, with words and patterns in front and back. The two is to create an Australian brand and set up a processing factory in Australia. This approach is also difficult to implement, because Australia is not only high wages, and we do not adapt to the Australian business management. Australian workers, in their words, are "ancestors" and are hard to "wait on". The three is to play the brand produced in Australia, and the main production in China, auxiliary processes in Australia. This is illegal in Australia, and this road will not work.