Creative Design, To Develop The "Wings" Of Domestic Sales

Two months ago, Huang Ronglin renamed the "Rong Du clothing" for nearly 20 years.

Huang Ronglin's clothing business has provided foreign customers for many years.

Huang Ronglin's pformation, on the one hand, is due to the forced external environment. On the other hand, it is also the self innovation and development of its breakthrough in the clothing market, which is also a way for our county garment enterprises to find a way out.

Creative design

Let every garment be unique.

Qian Qing's extraordinary rain clothing company is a leader in the production of women's clothing in our county, and also a success in the domestic market.

2 months ago, Zhou Wanjuan, the company's operator, spared no expense to rent a more than 1000 square meter office space in Hangzhou and moved the design team from Qian Qing to Hangzhou.

"The design team is the core of the enterprise. This migration is to enable the design team to accept the latest information."

In just 2 months, the design team introduced 240 more summer wear at a summer 2012 order meeting, an increase of 60% over last year's 150 balance.

Because of the design idea, Yi Meng Yuan Technology Co., Ltd. successfully shook hands with the Chinese women's volleyball team and won the dress design task of the London Olympic Games.

The fabric of folk custom, even under the designer's hands, has been spliced up to thirty or forty times.

The zero view fashion industry Co., Ltd., located in the North China Trade Center of China Textile City, takes advantage of design ideas such as splicing to seize the market.

The design of the company's clothing is limited edition, personalized route led to price increases, a personalized clothing price is worth 10 ordinary clothes.

And the original studio of the painted house is made by hand drawing, so that each piece of clothing is unique.

Sheng Suying, the head of the studio, said that the entire dress was painted by the painter. The colors and patterns of the clothes match well and echo each other, like a piece of art, with distinctive visual effects.

Therefore, the price of a plain dress will be as high as 1000 yuan, and the profit will increase by more than two times.

In order to break through the plight of the garment industry in our county, in recent years, our county has strongly encouraged the development of creative industries.

Nowadays, in our county clothing enterprise team, many clothing design and production companies have turned their eyes to the more profitable and more promising limit, customization, and strive to make every garment unique.

Government support

Boosting the development of garment enterprises

Reporters found that many garment enterprises have realized the importance of creative design to the development of enterprises, but the difficulty of introducing and retaining design talents has become the bottleneck for many enterprises to develop creative designs.

A garment company in Ping Shui is interested in designing and developing the domestic market independently. It is difficult to design talents and make the company unable to manage.

The confusion of clothing enterprises is also concerned by the relevant departments of the county.

In recent years, our county has vigorously developed the textile creative industry.

At present, in the three creative industries base of the science and technology building, the creative building and the F5 Creative Park, more than 100 creative design institutes have settled, and more than 1100 people have gathered all kinds of talents. This year, the output value of the base design service can reach 55 million yuan.

Not long ago, the "Yue long Cup" Third China University Textile Design Competition Award Ceremony and textile creative forum was held in Keqiao, and 15 universities from all over the country displayed their original designs.

This year, the county Party committee and county government also plan to build a creative park with a total investment of 1 billion yuan and a building area of 312 thousand square meters, and build a science and technology park with a total investment of 300 million yuan and a building area of 80 thousand square meters, providing a basic guarantee for the redevelopment of the creative industry, and truly create the brand of "creative Keqiao".

Brand management, the inevitable way to expand the domestic market

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