Small And Medium-Sized Shoe Enterprises In Fujian Are Actively Pforming And Upgrading &Nbsp, Holding Together To Tide Over Difficulties.

Wenzhou

In response, Jia Qiang, President of Xiamen firefly Group Limited, said: "enterprises need to be strong in their main business, then decide and move."

The advantage of Fujian's high-tech SMEs lies in system integration and brand promotion.

First of all, these two strengths should be bigger and stronger, and on this basis, we should consider extending the industrial chain, because every step up, we will increase investment in an order of magnitude.

Jia Qiang said, "in the era of energy saving lamp industry, Xiamen has achieved 20% of global capacity.

If we are in the process of timely pformation and effective policy, Xiamen will become the leading factor in the new industry LED lights.

In addition, some small and medium-sized enterprises in Jinjiang reflect that, when the environment is bad, many large enterprises are not going to tide over the difficulties with the industrial chain.

"For this reason, we have thought a lot of ways to help enterprises."

Lin Yonghong said.

According to him, since this year, Jinjiang has actively organized small and medium-sized enterprises to participate in international exhibitions such as Canton Fair and China Fair, to participate in international market competition, to guide small and medium-sized enterprises to open up the market, to guide export oriented enterprises to reduce intermediate trade links, enhance core competitiveness of foreign trade products, and introduce e-commerce support policies.

More and more enterprises have realized the importance of pformation and upgrading. "For us, pformation and upgrading is to improve product quality, enhance product quality, and actively explore the market," said Ni de Chao, assistant general manager of Jinjiang Shanshui shoe materials Co., Ltd.

According to him, the landscape shoe material has begun to pform from the original production of single product to the development of multi-purpose products, while strengthening fine management, reducing the defective rate and saving costs.

A "fight to win" is a true portrayal of Fujian's private enterprises seeking truth and progress. In the harsh natural environment, Fujian enterprises naturally formed a sense of hardship.

This inherent cultural connotation helps SMEs in Fujian maintain stable development in this year's severe economic environment.

When the fishermen come to sea in Fujian, when they are in danger, only the whole crew can work together to survive.

In the market economy, the industrial chain is equivalent to a ship.

Chen Feng, general manager of Changle Zheng long textile company, is just like this person.

Although the enterprise's own capital chain is tight, he never delinquent suppliers' money and insists on distributing them to the downstream parts. He prefers to make a loss for the company, and also insist on starting the machine so that the employees can live and earn money. Even if this year's business is seriously difficult, a large amount of capital must be invested to carry out technological pformation to improve product quality and labor productivity.

Chen Feng felt that the trust relationship built up over the past decades could not be destroyed. As long as the industry chain is in this boat, there will be a day for enterprises to return to spring.

In fact, many small and medium enterprises owners who have resumed work after the international financial crisis have a deep understanding: machines can be restarted, but partners and workers can not really afford to hurt them.

Although egoism is the essence of business, profit is also the purpose of an enterprise, but in the face of a common crisis, more trust and cooperation are always more sensible than passing on and playing games.

There are frequent natural disasters in Fujian. People should always guard against possible disasters.

Practice has proved that enterprises must maintain a sense of urgency, pay attention to market changes at any time, adjust the direction of enterprise development, and make early layout to win the opportunity.

Xiamen Donglin electronics has been a dark horse in China's energy saving lamp industry. However, when the domestic energy saving lamp industry was in a big red fire, it did not continue to invest in expanding production capacity, but developed LED lamps belonging to laboratory samples.

Jinjiang is also a typical example: in a highly competitive sports shoe industry, a county level city in Jinjiang has many famous Chinese brands such as Anta, XTEP, and 360 degrees. Every 5 pairs of sneakers in the world come from Jinjiang.

And the time reversed to 10 years ago, most of the local enterprises are foundry enterprises. Today, shoes and hats are made, clothes are made tomorrow, and foreign orders are few.

In order to put their fate in their own hands, local enterprises began to start branding in the domestic market through advertising and sponsorship from the beginning of twenty-first Century, and gradually built Jinjiang into the world sports shoes and shoes capital.

Independent brand and sound sales network have enhanced the ability of local enterprises to resist risks.

Most of the private enterprises in Fujian originated in the rural handicraft industry.