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    Three Yuan Rise Or Unexpected &Nbsp; Reason Is Questioned, Quality Is Suspected.

    2012/1/2 19:44:00 30

    Three Yuan Price Rise Unexpectedly Question

    Since eating Shuanghui "

    Lean meat essence

    "Mistakenly drink" Chongqing beer ", followed by the AQSIQ announced Mengniu pure milk containing strong carcinogens after the heated debate, Mengniu stock prices plummeted, the official website was black.

    The author confirmed several large supermarkets in Beijing from Mengniu, Erie, three yuan, Guangming and so on.

    brand

    The price will be raised.


    It is understood that the bright dairy industry has just raised 0.1 yuan on the price of its home milk on the 1 day of this month, because the bright household milk business concentrated in the Southern China area, so it has no impact on Beijing consumers, and the three yuan increase in product prices may have an impact on the consumers in Beijing.


    Although domestic brands in milk powder have been frequent because of pricing problems.

    Question

    However, the liquid milk market is mainly made of domestic brands. Therefore, the frequency of raising prices of liquid milk by domestic manufacturers is far higher than that of milk powder.

    An industry personnel like the author revealed that as a fast moving consumer goods, milk prices at the beginning of each year has become the law, so the price rise of three yuan is expected, followed by other brands are likely to follow up.


    The author learned from many large businessmen in Beijing, WAL-MART, and so on, shortly before Mengniu carcinogenic gate incident, Mengniu had spoken to the store to raise the price of the low temperature milk, and Erie had issued a notice of raising the price to the supermarket.


    On the issue of raising prices, Mengniu responsible person interviewed by the author said that the company has not yet issued a formal notice of raising prices.

    However, the official also said that the company had no plans to raise the price in a large scale, and it would not be possible for the whole brand to raise the price.


    Today, I received three yuan users' response to the net, claiming that he received three yuan.

    Modify price

    Notice.

    I notice from the notice that the price adjustment varieties include bags of VAD fresh milk, bags of special products fresh milk, bags and calcium fresh milk, bottled specialty milk and so on, a total of 13 varieties.

    The reason for the price adjustment given in the notice is "the increase in labor costs and logistics costs and the high price of some raw and auxiliary materials." among them, the bottled specialty milk rose from 1.9 yuan to 2.1 yuan, the original sour milk rose from 2.2 yuan to 2.4 yuan, the most expensive was DHA sour milk, and the price was 2.7 yuan after adjusting the price.

    The main reason is the price fluctuation of raw materials.


    Subsequently, the author also confirmed from the three yuan company and the three yuan company's milk ordering department. Since the new year's day, the milk price of three yuan has been raised all the way.

    For the 13 varieties involved, the enterprise has already issued a notice of price adjustment to the users and businessmen in 2012, of which the household milk rose by 0.2 yuan.


    "This price adjustment is not all varieties are rising, product prices are also enterprises must be, since this year, milk and packaging materials have been rising.

    In addition, the cost of labor is rising too much, and wages are rising.

    At the same time, the rising cost of logistics has also put pressure on enterprises.

    Three yuan person in charge introduces.


    I understand and statistics that in fact, since 2007, this has been the three yuan, the sixth increase.

    Take three yuan Poria acid milk as an example, in June 2007, only 1.4 yuan per bottle, 1.55 yuan after August, 1.75 yuan in 2008, 1.85 yuan in 2009, 2.1 yuan in 2010, and 2.3 yuan in 2011.

    Raise price

    Up to 2.5 yuan, the average increase was 0.2 yuan each time.

    {page_break}


    "The collective price increase of the famous dairy enterprises is not justified if the cost of raw materials is rising." Li Min, an expert in dairy industry, told the author that the average purchase price of raw milk has not changed much since August this year.


    She said that although the wages and pportation costs are rising, whether the increase in prices is reasonable depends on whether the increase in the retail price is equivalent to the increase in the cost.

    She said that it might be because of the competition between enterprises, in order to make achievements, we can use the raise price to make profits.


    Besides, the raise price is small and the quality is large.

    Not long ago, three yuan also had many quality problems.


    A few days ago, some media reported that the consumers bought the three yuan bottled milk for the first wife in order to supplement their nutrition to their pregnant wife.

    Who knows, three days after buying home, the wife found that the milk had gone bad when she drank it.

    "Nutrition has not yet been overloaded with expired milk."

    To this end, Mr. Xu took the three yuan producer of milk to court and demanded an apology.

    The case is still being processed.


    Experts on this issue analyzed to the author. New Year's day and Spring Festival are approaching. Some businessmen try their best to promote sales. Large shopping malls, supermarkets and other "buy merchandise gifts" are most representative.

    Among them, the most popular gifts were food.


    According to industry sources, such as three yuan problem, large supermarkets, shopping malls gifts frequent problems, mainly the quality of gifts is not in the supermarket, mostly by promotions manufacturers directly into the store.


    In order to control costs, manufacturers often choose inexpensive, conspicuous goods as gifts, and their quality is difficult to guarantee.

    In addition, gifts are generally not reflected in invoices or shopping tickets, so even if consumers want to complain, they can not produce evidence.


    According to Professor Kim, Professor of Law School of Peking University, businessmen used our legislation to clarify the legal obligations and responsibilities of manufacturers and business super operators about gift promotion, which provided the soil for the promotion of fake and shoddy products.


    However, since the promotion of gifts is generally not reflected in invoices or shopping tickets, it is really difficult to complain or litigation rights after the quality problems of the gifts.

    Professor Kim believes that to solve this problem, consumers need not only to collect more relevant information in daily life, such as retaining sales promotions, gift packages and packaging, and even taking photos, so as to fully protect the legitimate rights and interests of consumers.


    As the new year is approaching, complaints from food and beverage products and food and beverage associations have increased significantly.

    12315 the responsible person introduced to the author to remind consumers of relevant problems. If necessary, notify the local administration for Industry and commerce or consumer associations to achieve the purpose of social supervision by means of publicity, exposure and warning.


     

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