Setting Up A Brand Banner Or Becoming A Shoe Enterprise Is The Key To Development In 2012.

　　 brand It is a kind of intangible that brings premium to the owner and produces value added. Assets His carrier is the name, terminology, symbol, mark or design and its combination, which are distinguished from other competitors' products or services. The source of increment comes from the impression of carriers in the minds of consumers. The soul of an enterprise is brand and how to make it. Consumer To see a shoe brand will go for it? This is precisely the key issue that footwear enterprises need to consider in 2012.

2011, the phenomenon of Chinese shoe brands' follow suit is still spreading. You copied me and I imitated you, resulting in serious homogenization of shoes. Investing a lot of money and energy to develop innovative shoe enterprises is regarded as a "silly hat"; the patent products that are not easy to be developed are unscrupulously grabbed by some unearned enterprises, and then they are "grafting" on their products to make huge profits. Nowadays, with the rapid development of society, we need to enhance brand awareness in a timely manner. However, enterprises have to face many pressures in the process of building brands. There are many factors restricting the development of brands nowadays. Many shoe companies in China still take low price production and lack independent innovation. Most of them are imitation of foreign brands, and lack of intellectual property protection awareness. Their positioning is still in the stage of producers and traders, and they do not realize the importance of brand. Plagiarism has become a habit. Imitation has become the art of stealing.

The demand for consumers is blurred, and consumers' psychology is not clear. They do not understand the market situation and are not clear about product brand positioning. The promotion of brand is not perfect. When building brand, the promotion strategy must be done well. We must know that there is no development for an enterprise to make a closed door. Lack of brand operation experience. At the same time, how to make the brand stand out in the process of building a brand is a must for the shoe companies. That is, the core value of shoe brand and the dissemination of core value. Therefore, some shoe companies are too lazy to invest in scientific research. They just follow the crowd and follow the trend, blindly follow the trend, imitate the trend, and gradually lose their brand. Sense of worth 。 The result of vicious cycle is obvious that the situation of high and low can not make many shoe enterprises fail to achieve rapid development. Then, the problem of brand solving has become the most difficult problem for Chinese shoe enterprises in 2012 to solve. Moreover, if we want to stand out in today's shoe market, there is bound to be a distinctive brand so that we can always remain invincible in the rapidly developing shoe industry.

With the fierce competition and homogenization in the market, the voice of enterprise innovation is increasing. However, in the perspective of various industries, people are more accustomed to "learn from the same industry" and ignore other industries outside the industry, leading to the deep mire of homogenization. It is true that enterprises, especially small and medium-sized enterprises, have to make differentiated marketing, so they have to identify their positions in the industry and expand their perspectives so as to get rid of the homogenization competition.