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China'S First Luxury Brand Of Men'S Wear Is Coming Out.

2012/1/11 10:08:00 17

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Luxury Men'S Clothing Brand Clothing

China Fashion Limited by Share Ltd announced recently in Beijing that it is building China's first luxury.

Men's wear

Brand, this customization

brand

The name is "society."

The name of "Ji" in foreign countries is Italian "SORGERE", meaning "the rising sun".

Francesco Fiordell, the chief designer of the "community", is currently the design director of Zegna Asia, Italy.

fashion

The head of the association's various cooperation projects in China.

Francesco is very interested in Chinese culture. So far, he has lived in China for six years, and is very interested in Tang poetry and jade articles.

He thinks that China emerged as a world factory image ten years ago. With the development of the market, China now has the strength to make its own brand.

Chinese culture is extensive and profound, especially the color of architecture and national costume is very distinctive, contrasting, gorgeous and overflowing, which is totally different from western aesthetics.

Francesco told reporters that the "brand" brand is very luxurious, expressing the lifestyle of Italy's romantic classics, but it will not be Zegna's replica. It will feel very internationalized and retain the Chinese elements in it.

For example, Chinese unique collar and embroidery will appear in the details of the design.

The most important thing is quality and

Fabric

The promotion is very significant, which is the biggest difference from other international and domestic brands.

The brand will select the world's finest Australian superfine wool and the Chinese Inner Mongolia Arab baashi white cashmere, known as "fiber diamond", and complete hundreds of manual processing in a hundred year old factory in Italy. The lining fabric is mainly made in Japan and China for two brands and marketing.

In the evening, Zhan Yingjie, managing director of China Fashion Limited by Share Ltd, a grand Chinese red silk embroidered evening dress, said: "in June this year, the club will go to Paris to participate in the advanced custom fashion week. The appearance of the" community "is aimed at creating a top custom-made fashion style for men's clothing on the basis of China's own brand.

A set of custom-made "country" suits, with a common price of 30 thousand ~8 million, is half cheaper than a large number of customised prices in foreign countries.

Zhan Yingjie introduced that the "community" is divided into four series: one pillar, a suit series, two open China, Zhongshan suit series, three regression, leisure series, four love LOVE, hand knitted sweater series.

At the same time, Francesco believes that the biggest problem of many Chinese garment enterprises is that they need to pay attention to design and respect for personalized things. On the other hand, they attach great importance to professional managers.

Enterprises must have an international vision to develop in the long run.

In the international men's wear market, the consumption ratio of formal wear and casual wear is 6: 4.

It can be predicted that in the next 5 years, China's men's wear high-end custom market will rise from 40% to 50%.