The Domestic Sports Shoe Enterprises Have A Unique Way To &Nbsp, To Seize The International Market.

In recent years, because of the double blow of domestic financial crisis and foreign debt crisis, the Chinese Movement

It is understood that

In addition to Anta's "big moves", the other two sports shoes enterprises are also not to be outdone. It is reported that Lining and XTEP frequently acquired overseas famous sports brands in 2012.

Insiders pointed out that China's local sports brands can successfully seize the top sports resources and benefit from the huge domestic demand market. Therefore, the future development prospects of the local sports brands deserve our expectation.

It is understood that this is the fourth time Anta has seized sports resources this year.

At the beginning of this year, Anta signed the world's first woman tennis player Elena Jankovic as spokesperson. This is the first time that China's sports brand has reached the number one player in the world. In June, it became a strategic partner with the Chinese Olympic Committee.

Zhang Tao, vice president of Anta Sports Products Limited, said that the company will expand its business in the near future with the resources of the Chinese Olympic Committee as its core.

PEAK sports, as an internationally famous sports brand shoe manufacturer, has been committed to the sports industry. At the end of September,

Ding Shuibo, chairman of XTEP international board, said that the company is currently discussing mergers and acquisitions with several well-known overseas sports apparel companies.

Ding Shuibo once said: "XTEP now has about 2000000000 Hong Kong dollars in cash, which can be used for acquisitions and other investments."

Anta spent 332 million yuan to acquire the trademark rights and franchises of Italy's high-end sports fashion brand "Philippe" in China, and in July, Lining bought Kason's brand badminton racket, sportswear, sports accessories and other businesses for 165 million yuan.

According to insiders, the domestic sporting goods market has maintained rapid growth in recent years. According to a survey report, China's sports apparel market will expand by an average annual growth rate of 18%, and the market will reach 149 billion 100 million yuan by 2013.

Since last year, the global financial crisis has been encountered. However, the main business of local brands is relatively small in China.

In the domestic market, including the listed brands such as Lining and Anta, their performance in the first half of the year has been excellent. Anta's turnover in the first half of the year has increased by 27.7%, the net profit has increased by 40.1% over the same period last year, and the turnover of Anta has increased by 32.4% over the same period last year.

In the expansion of retail channels, Lining added 564 stores in the first half of the year, and Anta plans to add about 600 stores in the second half of the year.

At the end of 6 this year, the latest annual net profit of 321 companies listed also showed a 253% rise over the same period last year, reaching 632 million yuan.

PEAK's turnover in 2008 has nearly doubled to 2 billion yuan.

In the current good situation, China's local brands are actively exploring new ways. After the accumulation of thick and thin, Chinese sports brand shoe enterprises can create a new blue ocean.