The 20 Thousand And 110 Major Local Exhibitions (Shenzhen) International Brand Clothing And Accessories Fair

The Eleventh China (Shenzhen) international brand clothing and apparel Fair (26 stage)

Time: 7~9 July

Sponsor: Shenzhen science and technology industry, trade and Information Committee, Baoan District people's government, Shenzhen Garment Industry Association

Over the past 10 years, the Shenzhen Trade Fair has become one of the largest and most influential clothing brand exhibitions in the Asia Pacific region. It not only witnessed Shenzhen The development of clothing brand from scratch, from weak to strong, also to the whole Shenzhen. clothing The development of industry has played an extremely important role. promote Effect.

The Eleventh China (Shenzhen) international brand clothing and Accessories Fair has an exhibition area of nearly 70 thousand square meters, with 5 exhibition pavilions and more than 3000 booths. More than 100 business negotiation tours from around the world and about 100000 professional spectators gathered in Shenzhen to select brands, negotiate trade, understand the market, display style and discuss the future together. To promote the further integration of creativity and design, the Baoan District government of Shenzhen also launched the "Baoan creative Museum" with the characteristics of the times. It built an innovation platform with the combination of culture and creativity, focused on promoting the brand culture, strengthening the brand proposition and deepening the cultural appeal, thus promoting the spanformation of the garment industry from "made in China" to "created in China", and won the high praise from the industry. Shenzhen Clothing Fair has also completed the spanformation from focus on product display to brand culture and creativity, from focusing on business activities to brand value, and from domestic exchanges to international cooperation.

Shen Yongfang, President of the Shenzhen garment industry association, said that the theme of the 2011 exhibition was "Metamorphosis" at the starting point of the second ten years of the Shenzhen trade fair. It is the spanformation from the "exhibition" that emphasizes the commercial function to the "exhibition" that leads the innovation of the industrial concept. In the first year of China's garment industry entering the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the way of development are the core tasks of this stage. With the historical opportunity of building Shenzhen's "fashion and creative capital", Shenzhen Trade Fair has completed a magnificent turn.