Japanese Textile Industry Experienced An Adjustment Year

In 2011, Japan experienced a major earthquake, suffered the impact of the international financial crisis and the pressure of the appreciation of the Japanese yen, then Japan in 2011.

Japanese clothing raises "entering China"

In 2011, Japanese fashion brands for China's post-80s consumers entered China, and triggered a new round of shuffle in China's fashion market.

Japan's Mash Style Lab launched its first Snidel direct store in China in Shanghai's mehlung Town, the first day of its opening.

"Shanghai has entered the youth fashion industry since the second half of last year, and its business facilities have been increasing and maturing," said the former deputy store manager of Shanghai Jiu Guang Department.

Subsequently, the phenomenon of Japanese brands entering China has also seen a sharp increase, and now the Japanese brands Cube Sugar, Supreme.La.La and so on are coming in, and sales performance has been effective.

However, a large number of Japanese brands have been stationed in the 1980s, which has also made China's

This year is the second year of a Japanese apparel manufacturer's development in China, and the company's head in China said: "what is accepted by the Japanese market does not necessarily attract Chinese consumers.

In such a market environment, enterprises need to develop products that meet the needs of the Chinese market, and exploring the market demand will become the focus of the next development of enterprises.

Competition with regional business circles intensified

In 2011, there were large commercial facilities in Bodo, Metien and Tokyo, and broke the long-standing competition between the commercial facilities in the downtown area and the shopping mall in the suburbs, and turned into competition with the local business circles.

How will the planning of new commercial facilities affect the Ginza area? This issue has attracted much attention since the start of new commercial facilities.

In October 15th last year, Mens and Tokyo were opened in the Lok Cho area of Tokyo, and in October 27th, the shop opened in Lumine.

2 days after opening two stores, sales reached 200 million and 450 million yen respectively.

Since then, sales of other commercial facilities in the Ginza area have not been affected, and the traffic volume near Yue Ting has also increased.

It is reported that the 20~40 year old consumer population in the region has also risen.

With the increasing number of shopping malls, competition has become increasingly fierce.

The increase of commercial facilities in the vicinity of Ginza, such as pill well, happy Lok, and Mari area, has intensified the competition within a small area.

At present, Shibuya and Shinjuku's commercial facilities development plan is progressing steadily.

Competition among businesses in the city will be more intense.

Therefore, attracting more extensive passenger flow will become the key to expand market share.

Since the spring of last year, there have been frequent new projects and new construction projects in central Osaka.

JR Osaka's newly built Osaka Station city and JR Osaka three Yue Yi ddan, Lucua and big pill Osaka meita store's new business area totaling about 94 thousand square meters, with a total business area of more than 130 thousand square meters, promoted to the largest business district.

Osaka Station City opened six months to 72 million stores.

At present, although the traffic volume of business circle has increased, due to the oversupply of the industry, the overall sales volume of the business circle has not been on the rise, and the competition has become more intense.

Lucua has sales of about 19 billion yen for half a year, with an annual passenger volume of 24 million, exceeding the estimated 19 million, and the company expects its annual turnover to reach 32 billion yen.

The sales volume of Osaka's three Vietnam Vietnam is about 17 billion 700 million yen, with a passenger volume of 18 million 200 thousand passengers, but sales did not reach 55 billion yen, only 35 billion yen.

Due to the sluggish sales of new clothing, the sales volume of meita in 2011 was 64 billion yen, which was 3 billion yen lower than the target value.

After the autumn and winter new clothes were released in 2012, the maxi Tian general store is ready to open. The Grand Front Osaka is now operating at an area of 80 thousand square meters and is scheduled to open in 2013.

The business area of Osaka metier business district will continue to grow.

How to build more attractive commercial facilities in the areas such as hard and ABI will become an important factor to win the passenger flow.

Yen appreciation and export advantage

In 2011, the dollar and the euro were the lowest in the history of the yen.

The yen has soared in a short period of time, and Greece's fiscal problems have sparked the EU's financial crisis, which has made the world's economic environment turbulent.

Japan's export industry has also been seriously affected, but it has little impact on the domestic fiber fashion industry.

Market demand for post earthquake reconstruction has led to consumption of domestic demand. In addition to general consumer goods, the market for high-grade goods and high priced products also showed an active trend in the second half of this year.

The post disaster recovery is expected to keep most Japanese businesses growing in the first half of 2012.

But the European debt crisis will make the economy of newly developing countries hard hit, and the impact on the Japanese economy is also not optimistic.

The dollar to yen exchange rate is still at 77 yen ~78 yen level.

The euro also has an embarrassing 1 euro =100 yen due to the European debt crisis.

In terms of foreign trade, in the month of January 2011 ~10, the export of fiber products in Europe and the United States still maintained an upward trend in the appreciation of the yen.

However, the total conversion to us dollar was only US $900 million (an increase of 23% over the same period), and exports to North America amounted to only US $537 million (7%).

The import volume of clothing increased by 14%, reaching 21212 billion yen, showing an industrial trend that imports exceeded exports.

In terms of overseas production, China's labor costs are rising and labor shortage is worrying. Therefore, it is imperative to build factories and replenish production enterprises in third countries.

But with the growth of logistics costs and inflation factors, the purpose of cost reduction may not be achieved.

Nevertheless, the strong market desire for the reduction of clothing purchasing prices offset the profit margins brought by the appreciation of the yen.

In terms of investment, in order to make full use of favorable factors, businesses, apparel companies and production retailers in China and third countries have increased investment in local factories.

In January 2011 ~10, imports from Europe increased by 14.1% to 78 billion 500 million yen.

Japanese legal persons engaged in import wholesale and overseas brand marketing make full use of the favorable exchange rate and implement a strategic price reduction.

Although the deterioration of the European economy has a direct impact on the development of Japanese enterprises in the region, the impact of the majority of Japanese fabric manufacturers and businesses in Europe is relatively small.

By contrast, investment companies have more overseas brands, so it is expected that the number of Japanese brands will increase in the future.