Quanzhou Textile Enterprises Enter Hibernation Period

"This year's vacation is very long, and the end of the tooth can be closed. It will start at eight in the beginning of the month."

Recently, when I was talking to fellow townsman, Xiao Chen from Jiangxi was pleased to show off his vacation.

Xiao Chen, a post-90's, worked in a foreign trade clothing company in Jinjiang. Due to fewer orders at the end of this year, the holiday this year is more than ten days.

Long staff holiday reflects many Quanzhou textile and garment enterprises will enter hibernation period.

Though not very good last year, Quanzhou

What breakthroughs do Quanzhou textile and clothing need to seek? Based on the summary and review of the past year's development, we will catch the new trend of the industry development and pulse the way of Quanzhou textile and garment breaking this year.

Not long ago, Jomoo announced that it was financing 30 million yuan for the development of its sub brand FUN, which was acquired in 2009.

In 2011, the seven wolves further defined the six major products of red label, green label, blue label (SWJEANS), children's wear (SWKIDS), women's wear (SWLADIES) and Saint worth (SEPEWOLVS). Until now, the seven wolves still adhere to the strategy of single brand and multi series, and Zhou Shaoxiong, President of this company, is suitable for the seven wolves.

After one or two years of cultivation, the L2 of its brand has broken through 200 stores.

Upstream enterprises have also expanded and expanded.

Xin Hua and Longfeng textile began to focus on developing new products.

Shishi dyeing and finishing industry association encourages Member enterprises to extend to the downstream of the industrial chain.

After the establishment of business and accumulation of funds, the family members of textile and garment enterprises have become rich.

On the basis of strong shoe products, Xin Hua shares.

Compared to the upstream textile category extension, downstream brand clothing extension breakthrough action is earlier, the practice is more mature.

Whether it is the single brand multi series of the seven wolves or the multi brands of nine herdmen and Li Lang, they have extended to another style of clothing products and extended to another group of consumers.

The extension of textile and clothing is based on such a background: the mass market has become more and more composed of many small groups, and consumers' likes and dislikes are stronger than ever.

Therefore, multi category, multi brand strategy is just to adapt to the new market's momentum. Through the extension of multi category and multi brand, enterprises can make breakthroughs and find new growth space.

However, this extension breakthrough has absorbed the risk of focusing on one category, and opened up a larger consumption group. However, it has also split the concentration of an enterprise, dividing up the resources of a company's capital and talents.

Therefore, the enterprise multi brand strategy must first build its own flagship brand. The flagship brand not only promotes and promotes other brands in the brand image, but also contributes to the 20%~50% ratio in terms of revenue contribution.

With the influence of the flagship brand, a wide range of outlets will provide the latest technology and the best talents for its subsidiary companies, and its synergy will be brought into full play.

At the same time, with the development of economic globalization, nowadays international competition is not only the competition between enterprises and products, but also in the era of industrial chain competition, who has the complete industrial chain, who will have the opportunity to develop.

Textile and garment industry is a very long industry chain. It is difficult to achieve continuous growth and development of a single product by only one link.

In order to achieve sustainable development of enterprises, extending to both ends will be the future trend.