Double Pressure To Survive Tough Shoe Industry Chain Store Compression Scale

More than eight years of operation in Hangzhou, the shoe industry has suddenly begun to shut down.

And the sign on the side of the Yanan road marks the "winning road" logo. The Adidas store on the first floor has already opened. It seems to open a new sports store. According to the business lady, the floor of the property is no longer a hundred letters. The two or three floor shoe store will relocate.

Compared with the opening in 1999, the shoe industry has sold half of its business area in several years.

At that time, there were 4 floors of 4500 square meters, but at present, the four floor has been sold to other companies to do electronic games and entertainment projects. One side of the property on the side of the Phoenix Road has been rented to the "charming square" for cosmetics, while on the side of the Yanan Road, it is said that it has been leased to a Jinhua Yi Chuan Clothing Co., Ltd. in Zhejiang. The reason why it will be "win road" LOGO is that Yi Chuan is trying to cooperate with Sheng Dao company to make a sports brand hypermarket here.

This "Victory Road" sports city has opened in Beijing and Shanghai, and is a new sports concept store launched by Shanghai Bao Yuan sporting goods company.

At present, 100 letters have completely moved out of the first floor, leaving only two or three layers to continue to operate the shoe industry, and become a shoe shop without street shops.

"The original three layers of shoes, which are low-end shoes, can only be pformed into fine leather shoes, otherwise the profit margins will not be guaranteed."

A person in charge of the shoe industry said.

As for why the hundred letters are sold, there are many more arguments. Because the rent problem can not be discussed with the landlord, mainly because the lease is due, and the location of the hundred letter shoe industry is located in the downtown area. Even if the street store on the roadside alley of Yanan is on the Street, the rent per square meter per day is about 8 yuan, so the rental pressure of a street property is quite large.

Because of the pressure of rent, the size of the shoe chain in Hangzhou seems to be more than just 100 letters.

At the end of 2006, the BBK Wulin shop was once heard of the problem of cooperation with Zhejiang Grand Hotel because of the rentable rent. At that time, a person in charge of Zhejiang Grand Hotel said frankly that the rent amount originally signed with BBK has been "behind the times" and that the rent is a foregone conclusion. The final result is that BBK still retains the first floor property, while the two floor is signed by Yongle appliance store.

"The shoe industry chain store scale is completely reasonable, and the survival space is smaller and smaller under the attack of shopping malls, markets and small stores."

A shoe operator analyzed.

Footwear stores do not attract special brands, such as high-end brands in shopping malls, generally do not want to enter the shoe industry, and directly lead to footwear stores can only be low-grade brands, and even low-end brands are not only living in the shoe industry stores, the more open all kinds of shoe brand stores, the more they are going to enter the supermarket. But for the department stores, if there is no brand advantage, the shoe chain stores and the market will not be competitive.

On the other hand, the shoe industry has no advantage in terms of price. Its price is not as flexible as that of some small stores and shoe stores. The so-called price advantage is only for shopping malls. Under such double pressure, the survival of shoe chain stores is becoming more and more difficult.